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Dr. M.M. Tharaka Punchibandara (FGS/DBA/2016/022)

93/2, Old Negombo road, Wattala.
Mobile – 0773777313.
Home – 0112988727.
Email : tharaka910611@gmail.com

Official information

Head of Commercial Operation- SAARC region,  Mylan Pharmaceutical Division, A.Baur and Company, No.62, Jethawana Road, Colombo 14.

Education

D.S. Senanayake College, Colombo 07, ( 1984-1998), Bachelor of Science (1999-2002) -  University of Bangalore,  Master of Experimental Biotechnology ( 2002-2005) - University of Peradeniya, Matser of Business Administration  (2007- 2010) - University of Kelaniya, Doctor of Business Administration, University of Kelaniya

Professional Background

4 years with Nestle Sri Lanka (Nutrition Advisor),  4 years at Roche  Pharmaceuticals, Sri Lanka (Product Manager)), 10 years with Abbott Laboratories S.C ( Country Manager)

Current Engagements

Heading the commercial operation for SAARC region with the commercial responsibility of 20Mn$ turnover. ( Sri Lanka, Myanmar, Pakistan, Bangladesh, Nepal, Afghanistan, Bhutan, Maldives and Myanmar)
Visiting lecturer for MBM and MBA- University of Kelaniya

Professional Affiliations

Member of IMSL

Research Interests

Consumer Psychology, Consumer Behaviour

Publications

Punchibandara, M. T. (2005). Development of special molecular to identify the coconut form Bodhiri (Unpublished master's thesis). Peradeniya,University of Peradeniya.
Punchibandara, M.M T. (2017). “Do Luxury brands reflect Status or Conspicuousness?” - Literature based review on case comparison of Luxury Cars, Fashion Designs and Watches. International Journal of Advancements in Research & Technology, 6(6).
Punchibandara, M.M. T. (2017). Game of changing perception: Providing unmet need of “Casual sufferer. Synopses Proceedings, DBA Case Study Symposium. ISBN-978-955-704-047-9.
Punchibandara, M.M. T. (2017). The Impact of Self- discrepancies in enhancing the status consumption: Study on the luxury brand market in Sri Lankan context .8th International Conference on Business and Information 2017, University of Kelaniya, Sri Lanka. ISSN 2465-6399.
Punchibandara, M.M. T. (2017). Wining the Market by Reforming the Capitalism: A Case of DAMRO. 8th International Conference on Business and Information 2017, University of Kelaniya, Sri Lanka. ISSN 2465-6399.
Punchibandara, M.M.T and Wanninayake W.M.C.B (2018). The impact of promotional strategies of pharmaceutical companies on doctor’s recommendation of branded drugs: an empirical study on pharmaceutical industry in Sri Lanka. Kelaniya Journal of Management, 6, 55–66. DOI: http://doi.org/10.4038/kjm.v6i0.7540

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