Lecturer, Department of Business Management, Faculty of Management Studies, Rajarata University of Sri Lanka. jdtmadhusanka@mgt.rjt.ac.lk

St. Mary’s College, Kegalle. DBA (Kelaniya), MBA (Kelaniya), B.Sc. Marketing Management (Sp.) (USJP), CTHE (RUSL)

Working as a University Lecturer for 8 years and currently serves to the Business Management Department and the Department of Marketing Management at the Rajarata University of Sri Lanka.

THE IMPACT OF ELECTRONIC WORD OF MOUTH ON BRAND EVALUATION LEADING TO BRAND ATTACHMENT:  A COMPARATIVE STUDY ON CONSUMER ELECTRONICS AND COSMETIC BRANDS IN SRI LANKA.