Dr (Eng) Asanka Ekanayake (FGS/DBA/2020/005)
Education
- Doctor of Business Administration
Master of Science
Master of Business Administration
Master of Science in Systems Engineering
Bachelor of Engineering (BEng Hons.)
National Diploma in Engineering Sciences
Professional Background
Senior Engineer
Sri Lanka Insurance Co. Ltd (September 2004 - Present)
Responsible for supervising motor claims settlements, managing workshops, and maintaining the company's fleet of vehicles to the highest standards. Over the years, contributed to process improvements, cost-efficiency strategies, and technological advancements in fleet management.
Sri Lanka Insurance Co. Ltd (September 2004 - Present)
Responsible for supervising motor claims settlements, managing workshops, and maintaining the company's fleet of vehicles to the highest standards. Over the years, contributed to process improvements, cost-efficiency strategies, and technological advancements in fleet management.
Academic Engagements
Visiting Lecturer
Lecturing in various undergraduate programs related to systems engineering, business management, and insurance operations.
Curriculum Reviewer & Research Supervisor
Involved in the review of curricula for diploma, higher diploma, and undergraduate programs, and serves as a research supervisor for Master's degree candidates in business and engineering fields.
Research Interests
- Customer Relationship Management (CRM) in the digital era
- Brand management and customer acquisition in the insurance industry
- The role of digitalization in traditional business models
- Systems Engineering and its applications in business process optimization
Publications
International E-Conference: BLM2-ICAM4
"Customer Engagement, CRM, and Intimacy: A Study of Mobile App Effectiveness"
Doctor of Business Administration Case Study Symposium
"Glory of Visionary Man" – University of Kelaniya
International Business and Information (ICBI) Doctoral Colloquium
"Traditional Approaches to Digitalization"
SCOPUS Publication
"I Don’t Complain but I Perform"
Global Science Publication
"Brand Value Co-Creation on Brand Perception"
Emerald Publication
"Impact of Brand Archetype on Customer Acquisition in the Life Insurance Sector"
Global Science Publication
"Word of Mouth as a Marketing Strategy in the Motor Insurance Sector in Sri Lanka"
"Customer Engagement, CRM, and Intimacy: A Study of Mobile App Effectiveness"
Doctor of Business Administration Case Study Symposium
"Glory of Visionary Man" – University of Kelaniya
International Business and Information (ICBI) Doctoral Colloquium
"Traditional Approaches to Digitalization"
SCOPUS Publication
"I Don’t Complain but I Perform"
Global Science Publication
"Brand Value Co-Creation on Brand Perception"
Emerald Publication
"Impact of Brand Archetype on Customer Acquisition in the Life Insurance Sector"
Global Science Publication
"Word of Mouth as a Marketing Strategy in the Motor Insurance Sector in Sri Lanka"