Dr. Anil Munasinghe
anil@kelanicables.com
Official information
General Manager - Marketing, Kelani Cables, Wewelduwa, Kelaniya. Sri Lanka.
Education
MBA in Buckinghamshire University UK and Certified Management Accountant (CMA) Australia, DBA (University of Kelaniya)
Professional Background
a professional hand in Sales and Marketing with over 28 year of experience
Current Engagements
General Manager - Marketing Kelani Cables
Professional Affiliations
Research Interests
IMPACT OF BRAND EQUITY ON BRAND EVANGELISM BEHAVIOUR: EXAMINING THE MEDIATING EFFECT OF BRAND TRUST TOWARDS CABLE BRAND BUYING BEHAVIOUR OF SRI LANKA