University of Kelaniya commands a leading edge in the domain of Business Management Education. In par with its caliber, the Department of Marketing Management offers a fully pledged Postgraduate Diploma in Marketing - PGDM (One Year) which guarantees a definite academic recognition embedded with professional exposure
Aims of the Course
The programme ensures students to;
- Obtain a sound theoretical knowledge to update their marketing applications in the dynamic business environment.
- Develop their decision making and analytical skills to be effective in strategy formulation pertaining to business management discipline.
- Be professional in qualities and ethics by being holistically developed marketing practitioners.
- Enhance their career scope to upper grade level by being qualified with academically and professionally recognized learnt excellence.
Objectives of the Course
- to provide a sound theoretical knowledge of marketing and its application in contemporary business atmosphere
- to enhance the ability of managerial level decision making in respect of marketing practice.
- to enhance the knowledge to contribute to sustainable development through marketing ethics and practice.
- to provide an avenue to be qualified in master level of business management education by providing a constructive outset.
Teaching Methods and Evaluation Criteria
Teaching Methods of the programme consist of following methods.
- Lectures
- Individual and Group Assignments
- Individual and Group Presentations
- Research Project
- Simulation game for Industry Practices
Evaluation Procedure
Candidates are evaluated on each semester based on the following scheme.
- Assignments and Reports
- Projects
- Presentations
- Examinations
Entry Qualifications
- University degree in any stream (local or Foreign) or Higher Diploma / Advanced Diploma (Related to stream of Business Management along with working experience) or
- Professional Qualification (Marketing / HR / Finance & other related along with working experience) or
- Any other professional qualifications or prior learning experience (as defined in NVQ frame work) may welcome as entry qualifications subject to university senate approvals
How to Apply
Applicants must pay an application processing fee of Rs. 1000.00 to the People’s Bank Account Number 055-1001-1066-7549 of the University of Kelaniya. Apply Online through the link https://fgs.kln.ac.lk/ of the Faculty of Graduate Studies (FGS) website and the printed application should be submitted to the FGS with the bank receipt. The top left corner of the envelope should bear “Registration for Postgraduate Diploma in Marketing”. Duly completed printed application form should be handed over/sent to:
The Senior Assistant Registrar,
Faculty of Graduate Studies,
University of Kelaniya,Kelaniya.
Help Desk Contact
Miss. Dulmi / Mr. Kasun - 0113065844
Phone: 0112903832/620/834
Email: pgdmkt@gmail.com
Programme Coordinator:
Ms. Shanika Wijenayake
Postgraduate Diploma in Marketing
Department of Marketing Management
Faculty of Commerce & Management Studies
University of Kelaniya
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2023-05-29