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SLJM-Volume Vol. 01, Issue 02 (July – December 2015)

Sri Lanka Journal of Marketing is peer reviewed international journal published by the Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya,Sri Lanka

Table of Contents

Enterprises Impact  of  Entrepreneurial  Networks  on  the Business  Success  of  Small
G. N. R. Perera

Abstract

Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector
D. M. R. Dissanayake

Abstract

Marketing of Agricultural Products
E. G. Ubayachandra

Abstract

DCD Turns Milk Powder Industry Inside Out
B. K. H. D. Anuranga

Abstract

 

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Highligts

  • Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project
    News

     

    Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

    The National Budget of 2017 has proposed that...

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  • The inauguration ceremony of MBM in Marketing -II Intake
    News

     

    The inauguration ceremony of Master in Business and Management (MBM) in Marketing, (II Intake) offered by the Faculty of Commerce and Management studies, University of Kelaniya was successfully held on 27th of August 2017 at the CPMG Hall of Ananda Patabendige Building in the Faculty of...

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  • Department of Marketing Management Signed an MOU with Marina Foods (Pvt) Ltd
    News

    The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Marina Foods (Pvt) Ltd on 04th May 2017 at the Senate Room of the University. With this MOU, Marina Foods (Pvt) Ltd comes on board as a strategic partner of DMM. The MOU mainly focuses on the...

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