Course : Innovation and New Product Development

Course Code : BMKT 41723

Credit Value : 3

Status : Optional

Level : Level4

Semester : Semester I

Overall Learning Outcomes : At the end of the session students should be able to;

  1. appraise the innovation process and the major issues and theories for managers in this field that should be important for their effectiveness.
  2. illustrate the process of planning for innovation (including; product innovation/ operations strategy/ process innovation) in an organization
  3. appraise how to manage future technologies and technological turbulences
  4. internalize innovative management skills for marketing

Course Content         :

Topic No

Topic

Learning Outcomes

Teaching and Learning Method

Method of Assessment

1

Introduction to Innovation Management

At the end of the session students should be able to;

  1. appraise innovation management from a  management perspective
  2. illustrate the importance of technology in terms of innovation management and how a manager can use technology in an optimum way
  3. evaluate stages of innovation process in a given scenario
  4. discuss the concepts of technology and literature, history and technology, science and technology, technology and economics and service innovation


Lectures

Class room discussion

End Semester Examination


2

Individual & Organizational Innovation process

At the end of the session students should be able to;

  1. compare the theories of individual and organizational innovation process and its application
  2. evaluate different innovation theories in a given context
  3. evaluate given innovation and modify into individual and organizational innovation process
  4. improve the knowledge in risk taking and age, resistance to change, innovative attitudes, playfulness and mobility in the innovation process


Lectures Debates


End Semester Examination


3

Innovating with Strategic Intent

At the end of the session students will be able to;

  1. illustrate the concept of "Innovating with Strategic Intent" and its managerial application
  2. appraise the technology competencies, organizational strategies that include innovating, and the profiling of innovation strategies and competitive response to innovation
  3. develop strategic intent for a given organization

Lectures

Debates


End Semester Examination


4

Role of R&D in Innovation Management

At the end of the session students should be able to;

  1. illustrate the role of Research & Development (R&D) in innovation process and the importance of applying R&D insights to formulate competitive strategy
  2. appraise the trends in R&D management and its impact over organizational future direction
  3. assess the level of support given for R & D in a selected organization
  4. formulate R&D metrics, R&D intensity and R&D efficiency for an innovation process
  5. develop structures for R&D success including corporate technology sharing


Lectures

Brainstorming sessions



End Semester Examination


5

Rationale for New Technology Investment


At the end of the session students should be able to;

  1. construct a rationale for new technology / R&D investment and negotiate with senior management to win budgets/consent
  2. practice post-auditing investments in new technology
  3. evaluate organizational resistance on long term investments in R & D
  4. formulate Balanced Score Card for a given innovation system to justify the process


Lectures

Debates



End Semester

Examination

6

Innovation, Competition & Commercial success

At the end of the session students should be able to;

  1. appraise the role of new products and services as a strategy for competition
  2. justify the performance drivers of new product development (NPD) process
  3. illustrate how an organization can commercialize their innovation under each step of the process
  4. internalize new product development process and come out with own exemplarily innovation


Lectures

Group Assignment


End Semester Examination


7

Managing New Product Development Teams

At the end of the session students should be able to;

  1. justify the concepts of knowledge worker (Drucker's article on knowledge worker) and knowledge in working teams to develop innovation culture
  2. identify knowledge worker and knowledge workers' characteristics
  3. demonstrate new product development process undertaken by any selected organization and its present situation
  4. formulate a model of NPD for commercial success


Lectures

Class room discussions

Debates

Assignment

End Semester Examination


8

Innovation Management and New Technology

At the end of the session students should be able to ;

  1. appraise the concept of new process adoption and its application for innovation management
  2. discuss the performance of process innovation in a given context
  3. evaluate the model of new information technology management in the innovation process


Lectures

Role Plays


End Semester Examination


9

Technological Innovation as the driving force

At the end of the session students should be able to ;

  1. evaluate innovation as a business driving force that create a competitive edge
  2. be aware of the future technologies that should be important based on upcoming trends
  3. evaluate future technology's relevance based on  the importance of the Innovations
  4. justify existing technology based on ongoing trends and how to defend innovations from any market threats
  5. be aware of the top technology trends including Nanotechnology, Bioinformatics, Convergence of digital technology, Cryptography, Quantum computing, XML, Video games


Lectures

Class room discussions


End Semester Examination



Recommended Reading        :

  1. Bidault B. , Despres (1998), "Leveraged Innovation: Unlocking the Innovation Potential of Strategic Supply", Macmillan Business
  2. John E., E. (2006),  "Managing Innovation: New Technology, New Products, and New        Services in a Global economy",  2nd edition, Butterworth-Heinemann,
  3. Paul T, (2008) ,  "Innovation Management and New Product Development", 4th edition, Prentice Hall,
  4. Yoram W. , Colin C.( 2005) ,"The Power of Impossible Thinking", 1st edition, Wharton School Publishing, Pearson Education, India
 

Highligts

  • Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project
    News

     

    Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

    The National Budget of 2017 has proposed that...

    (11)
    Read more...
  • The inauguration ceremony of MBM in Marketing -II Intake
    News

     

    The inauguration ceremony of Master in Business and Management (MBM) in Marketing, (II Intake) offered by the Faculty of Commerce and Management studies, University of Kelaniya was successfully held on 27th of August 2017 at the CPMG Hall of Ananda Patabendige Building in the Faculty of...

    (43)
    Read more...
  • Department of Marketing Management Signed an MOU with Marina Foods (Pvt) Ltd
    News

    The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Marina Foods (Pvt) Ltd on 04th May 2017 at the Senate Room of the University. With this MOU, Marina Foods (Pvt) Ltd comes on board as a strategic partner of DMM. The MOU mainly focuses on the...

    (459)
    Read more...