Course : Entrepreneurship

Course Code : BMKT 41713

Credit Value : 3

Status : Optional

Level                           : Level 4

Semester                     : Semester 1

Overall Learning Outcomes : At the end of the session students should be able to;

  1. ascertain and pursue a business opportunity in either an independent or corporate setting.
  2. demonstrate important issues related to starting a business and learn how to assess the risks, problems, and solve them
  3. compare and contrast the theories and the practical aspect of entrepreneurship.
  4. display the transformational ability of ideas into action and learn how to design and execute business ideas

Course Content :

Topic No.

Topic

Learning  Outcomes

Teaching

and

Learning Method

Method of Assessment

1

Introduction to Entrepreneurship

At the end of the session students should be able to;

  1. define Entrepreneurship and analyze the major schools of entrepreneurial thoughts
  2. assess different types of entrepreneurs with their common traits and internalize main characteristics of entrepreneurs
  3. evaluate different entrepreneurial processes and entrepreneurial mindsets
  4. illustrate the  importance of entrepreneurship for the development of business activities in a country
  5. compare and contrast the practical implication of Entrepreneurship with theories by listening to an Entrepreneur

Lectures

Class room discussions

Presentation by an Entrepreneur

End Semester Examination  Case study

2

Entrepreneurial Opportunities

At the end of the session students should be able to;

  1. define an entrepreneurial opportunity and explain the importance of opportunities for a sustainable business
  2. evaluate different sources of opportunities for entrepreneurs
  3. illustrate the factors that affect to recognize opportunities which are profitable and sustainable
  4. construct approaches to generate venture ideas with special emphasis on creativity

Lectures Problem based learning

End Semester Examination

3

Feasibility Analysis

At the end of the session students should be able to;

  1. explain what a feasibility analysis is and its importance to new venture
  2. assess the purposes and main elements  of a product/service feasibility analysis, industry/target market feasibility analysis, organizational and financial feasibility analysis
  3. compare and contrast the practical implication of Entrepreneurship with theories by listening to an Entrepreneur

Lectures

Practical questions as group work Presentation by an entrepreneur

Group assignment End Semester Examination

4

Writing a Business Plan

At the end of the session students should be able to;

  1. define the basic nature of business plan and explain why entrepreneurs should write one
  2. develop an executive summary and explain the important part of any business plan
  3. assess the major sections of a business plan and the types information they should include
  4. ascertain the “seven deadly sins” of  business plans-errors all entrepreneurs should avoid
  5. develop the parts of an oral presentation of a business plan

Lectures

Individual assignment and group work

presentation

End Semester Examination

5

Assembling Resources

At the end of the session students should be able to;

  1. evaluate sources of information about markets, competitors and government
  2. formulate the ways of acquiring and utilizing essential human capital and social capital
  3. evaluate the different sources of financial resources
  4. compare and contrast the practical implication of Entrepreneurship with theories by listening to an Entrepreneur

Lectures

Question and answering session

Problem based learning

Presentation by an Entrepreneur

End Semester

Examination

6

Planning for Competitive Advantage

At the end of the session students should be able to;

  1. define competitive advantage and explain why new ventures must have one to be successful
  2. assess how entrepreneurs can prevent others from learning about their business ideas, and the barriers entrepreneurs can use to prevent competitors from imitating these ideas
  3. diagnose different market mechanisms that entrepreneurs use to exploit opportunities and explain why entrepreneurs use them
  4. ascertain the strategic actions that entrepreneurs take to manage information asymmetry and uncertainty in the entrepreneurial process
  5. evaluate how alliances and strategic partnerships help entrepreneurs exploit opportunities

Lectures

Buzz Groups Brainstorming sessions

End Semester Examination

7

New Venture Growth

At the end of the session students should be able to;

  1. describe the reasons why new ventures seek growth
  2. assess some of the major challenges of growth
  3. examine why rapid growth is not for all entrepreneurs
  4. diagnose several characteristics of the founders of new ventures that are related to the rate at which their new ventures grow
  5. develop internal and external strategies for encouraging growth

Lectures

Question and answering session

Problem based learning

Report on the presentation End Semester Examination

8

Corporate Entrepreneurship

At the end of the session students should be able to;

  1. define independent entrepreneurship and corporate entrepreneurship
  2. assess the entrepreneurial orientation and its main components
  3. compare and contrast between corporate venturing, innovation and strategic renewal
  4. compare and contrast the practical implication of Entrepreneurship with theories by listening to an Entrepreneur

Lectures

Problem based learning

Presentation by an entrepreneur

End Semester Examination

Recommended reading   :

  1. Hougaard S. (2005) " The Business Idea: The Early Stages of Entrepreneurship", Springer
  2. Barringer B. R., Ireland R. D. (2008) , “ Entrepreneurship: Successfully Launching New Ventures, 4th edition , Prentice Hall
  3. David, H.H. (2005)  “ Entrepreneurship: New Venture Creation”,  Prentice-Hall, New Delhi.
  4. Hisrich, R., Peters, M., &Shepherd, D. (2006) , “Entrepreneurship” 6th edition,  McGraw Hill
  5. Kuratko, D. F. ,Hodgetts, R. M., (2004), “Entrepreneurship: Theory, Process and Practice” , 6thedition Thomson, South-Western
  6. Kuratko, D. F. and Hodgetts, R. M., (2004), “Entrepreneurship: Theory, Process and Practice” 6thedtion, Thomson, South-Western
 

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