Course : Research Methodology

Course Code : BMKT 32283

Credit Value : 3

Status : Compulsory

Level                           : Level 3

Semester                     : Semester II

Overall Learning Outcomes : At the end of the session students should be able to;

  1. examine the details steps of conducting a scientific investigation
  2. develop a critical review of literature and assess the research trends with the purpose of improving the quality of the research
  3. formulate a researchable research problem to conduct a scientific research
  4. display an understanding of developing a scale to measure concepts and test their validity and reliability
  5. develop a suitable study design to address a research problem
  6. produce research report integrating the learned concepts

Course Content :

Topic No.

Topic

Learning Outcomes

Teaching and Learning method

Method of Assessment

1

Introduction to Research

At the end of the session students should be able to;

  1. analyze the importance of research and the way of examining the practice
  2. examine the characteristics of research
  3. review definitions of research put forward in the research environment
  4. outline different types of research methods available for a researcher based on application, objectives and mode of inquiry
  5. compare different paradigm of research applicable in management research environment
  6. decide suitable research type for a given research problem in organizational context
  7. construct research question/s for given organizational problem

Lectures

Group discussions

Question and answering sessions

End Semester Examination

2

Research Process

At the end of the session students should be able to;

  1. examine the scientific investigation proposed in the research environment to address a research problem
  2. inspect the qualities of scientific investigation providing examples
  3. compare inductive and deductive research process providing examples
  4. inspect the steps of research process
  5. evaluate the interconnectedness of the steps of research process
  6. construct and explain the steps of research process for a given research scenario

Lectures Question and answering sessions

Case study Group discussions

End Semester Examination

3

Problem Definition

At the end of the session students should be able to;

  1. inspect the problem areas that are likely to be studied in business organizations
  2. recognize the sources of research problems
  3. inspect the steps in formulating a research problem
  4. develop research problem and problem statement clearly and precisely for a situation
  5. display the knowledge of  defining research problem, research objective/s and research questions
  6. produce operational definitions for the a given research problem

Lectures

Class room discussions by paying individual attention to the research topics of students

End Semester Examination

4

Literature Review

At the end of the session students should be able to;

  1. appraise the importance of literature review in research process
  2. align with plagiarism principles while preparing the literature review
  3. inspect the steps involved in conducting the literature review
  4. evaluate the relevant sources of published and unpublished materials on conducting a literature review
  5. build a conceptual framework for a research topic
  6. compare different citation methods available for a researcher in reviewing the literature review
  7. produce a literature review report for a given topic by applying the prescribed citation method

Lectures Group discussions Literature review

reports

End Semester Examination

5

Conceptualization & Operationalization

At the end of the session students should be able to;

  1. ascertain variables associated with a given research problem
  2. distinguish concepts, a variable and indicators
  3. construct the conceptual framework by establishing the links among variables for a given research problem
  4. examine different types of variables under different viewpoint including; causation, study design and unit of measurement
  5. outline types of measurement scale with suitable examples
  6. demonstrate an understanding of developing indicators to measure concepts comes under a research problem
  7. inspect characteristics and types of hypothesis formulated in a research environment
  8. diagnose the errors in testing a hypothesis for a research problem
  9. develop a set of hypotheses to be tested

10.  recognize the type of hypothesis to be applied for a given research problem

Lectures Group discussions

End Semester Examination

6

Research Design

At the end of the session students should be able to;

  1. examine the definition and function of a research design
  2. outline different study design methods based on the number of contacts, based on reference period and based on the nature of the investigation
  3. outline different commonly used study designs in management research environment
  4. decide the type of investigation needed, the study setting, the extent of researcher interference, the unit of analysis and the time horizon of the study for a given research situation
  5. design appropriate research design for their own research project accurately

Lectures Group discussions

End Semester Examination

7

Methods of Data Collection

At the end of the session students should be able to;

  1. inspect different types of data collection methods available in a research environment
  2. examine different types of primary data collection methods
  3. appraise the importance of questionnaire on collecting data for a research project
  4. outline the contents of a covering letter developed in a data collection environment
  5. evaluate different types of questions used in a questionnaire to collect primary data
  6. formulate attitudinal scale to measure a concept under the investigation
  7. distinguish the validity and reliability of  concept used in a research environment
  8. calculate reliability statistics to determine the reliability of an instrument
  9. decide validity of an research instrument by providing supportive evidences

Lectures Group discussions

End Semester Examination

8

Sampling

At the end of the session students should be able to;

  1. examine the target population required to conduct a research
  2. appraise the importance of sampling on conducting a research
  3. examine the principles of sampling
  4. distinguish types of sampling by providing suitable examples
  5. recommend suitable sample size for a given research situation
  6. display sound understanding of selecting a sample for a research study
  7. develop a suitable sampling method for a given research problem

Lectures Group discussions

End Semester Examination

7

Proposal Development

At the end of the session students should be able to;

  1. identify the steps involved in drafting a research proposal and final dissertation
  2. develop  their own research proposal by integrating learned lessons

Lectures

Group discussions

End Semester Examination Research proposal

8

Analysis &  Reporting techniques

At the end of the session students should be able to;

  1. examine different techniques of data analysis
  2. recommend an appropriate data analysis technique based on the variables used in the conceptual framework
  3. decide the most appropriate data analysis technique for the own research project
  4. justify the hypothesis with relevant statistics
  5. formulate a research model based on the research findings
  6. display the skills acquired on writing a research report

Lectures Group discussions

End Semester Examination

Recommended Reading:

  1. Uma Sekaran and Bougie R. (2013), “Research Methods for Business: A Skill-Building Approach”, 6thedition, Wiley Publishers
  2. Bryman A. and Bell E. (2011), “Business Research Methods”,3rd edition, Oxford University Press, USA
  3. Pelosi M.K., Sandifer T.M.  and Uma Sekaran (2000), “Research and Evaluation for Business”, Wiley Publishers
  4. Sreejesh S., Mohapatra S. and Anusree M.R. (2013), “Business Research Methods: An Applied Orientation”, Springer Publishers

 

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