Year 3

Marketing Specialist

Third year students are expected to have following attributes and accordingly following subjects will be learned within their third year of study.

Knowledge: Competent in Procedural Knowledge using interrelated disciplines with marketing emphasis (“knowledge of how” to do something ranging from routine to novel problems within specific subject context)

Skills: Apply the right skills for specific situations (Ability to coordinate a series of actions by combining two or more skills with a high level of precision)

Personal: Internalizing values by bringing different types together whilst resolving possible conflicts (Bringing together different values (self, surrounding, emotional) whilst resolving possible conflicts in order to build a consistent value system)






Marketing Specialist

Management Accounting for Decision Making



Brand Management

Research Methodology

Marketing Electives

Industrial Marketing

Sustainable Marketing

Food and Agricultural Marketing

Retail Marketing






Business Statistics

Integrated Digital Marketing

Applied Marketing Communication


Strategic Marketing Management, Service Marketing





Quantitative Aspect

Digital Marketing & Information Technology

Branding & Communication


Consumer Behavior and Research


Applied Marketing


Business Environment





  • The certificate awarding ceremony of Diploma in People Skills Facilitated by Nestlé Lanka PLC

    Diploma in People Skills is a unique programme offered by the Department of Marketing Management, Faculty of Commerce and Management Studies to its undergraduates focused on soft skills development. In January 2017, Nestlé Lanka PLC; a leading multinational of Sri Lanka which is the world’s...

  • Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project


    Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

    The National Budget of 2017 has proposed that...

  • The inauguration ceremony of MBM in Marketing -II Intake


    The inauguration ceremony of Master in Business and Management (MBM) in Marketing, (II Intake) offered by the Faculty of Commerce and Management studies, University of Kelaniya was successfully held on 27th of August 2017 at the CPMG Hall of Ananda Patabendige Building in the Faculty of...