Course : Information Technology for Business

Course Code : BMKT 11244

Credit Value : 4

Status : Compulsory

Level : Level 1

Semester                     : Semester I

Overall Learning Outcomes : At the end of the session students should be able to;

  1. identify the components and functions of a computer
  2. identify appropriate web development tools and related digital technologies in a given problem context with 95 percent accuracy
  3. practice the acquired knowledge on computer and office packages into a real world context
  4. relate the classroom learning pertaining to information technology in other subject disciplines

Course Content :


Topic No

Topic

Learning Outcome

Teaching and Learning Method

Method of Assessment

1

Computer & Computer Architecture

At the end of the session students should be able to;

  1. identify the components and functions of a computer
  2. describe various types of information systems used in modern firms
  3. apply the knowledge acquired in practical sessions of office packages in real world contexts or for a given scenario
  4. reproduce the learnt content to craft information technology related solutions in real life scenario

Lecture

Group discussion on a case study Question and answering sessions


Presentation, Written Assignment Report

End Semester Examination

2

Internet

At the end of the session students should be able to;

  1. recognize the performance of online properties
  2. differentiate various email applications
  3. describe internet engagement process
  4. identify effective solutions to overcome the challenges in website optimization

Lectures

Online forums

Question and answering sessions




End Semester Examination

3

Web Development

At the end of the session students should be able to;

  1. identify different web development technologies
  2. recognize the need of optimizing websites for different types of platforms
  3. practice the lessons learned at the session  by hosting and uploading  an own website
  4. participate in group discussions actively to provide solutions for practical questions based on website optimization

Lectures

Lab sessions Group discussions

Class room assignments

End Semester Examination

4

Mobile Web

At the end of the session students should be able to;

  1. describe the evolution of Mobile web from WAP to today’s context
  2. recognize different mobile protocols
  3. identify different application platforms (including; IOS, Android)
  4. describe the importance of mobile applications  for today’s business context

Lectures Lab sessions

Group discussions

End Semester Examination

5

Cloud Computing

At the end of the session students should be able to;

  1. define cloud computing
  2. differentiate alternative types of cloud computer architecture
  3. appraise the importance of cloud computing for marketing and related functions
  4. relate the learnt knowledge to craft solution in practical context

Lessons

Lab  sessions

Written Assignment Report

End Semester Examination


Recommended Reading     :

  1. Anderson, B. et al. (2013), “Mobile Marketing for Your Local Business”, Kindle edition.
  2. Ford, R. (2011), “The App and Mobile Case Study Book”, Taschen.
  3. Jenkins, S. (2013), “Web Design All-in-One for Dummies”, 2nd edition, Jhon Wiley and Sons Inc.
  4. Judith, H. J.,  Bloor, R.,  Kaufman, M., and Halper, F., (2009), “Cloud Computing For Dummies”, Jhon Wiley and Sons Inc.
  5. Laudon, K.C. and Laudon, J.P. (2007),  “Management Information Systems”, 10th edition, Prentice Hall
  6. O’Brien, J.A. and Marakas, G.M. (2006), “Management Information Systems”, 7th edition, McGraw Hill
  7. O’Leary, T. and O’Leary, L. (2012), "Computing Essentials – Multimedia Edition", McGraw-Hill Companies, Inc.
  8. PustakMahal, KhariBaoli, Complete Guide to PCs, Project 21Delhi.
  9. Serrano, P. (2013), “Business Apps: How to Make Mobile Apps for The Local Business”, kindle edition, Amazon Digital Services, Inc.
  10. Shklar, L. & Rosen, R. (2009), “Web Application Architecture: Principles, Protocols and Practices”, 2nd edition, Jhon Wiley and Sons Inc.
  11. Sinha, P.K. "Computer Fundamentals", BPB Publications.
  12. Tyler, J. (2011), “App Inventor for Android: Build Your Own Apps – No Experience Required!”,Jhon Willey and Sons.
  13. Wing, (2005), "Introduction to Computer Science", Pearson Education.
 

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