Year 1

Marketing Associate

First year students are expected to have following attributes and accordingly following subjects will be learned within their first year of study.

Knowledge: Factually knowledgeable in marketing and other related functional disciplines (Acquainted in specific Subject/discipline related facts)

Skills: Performing skills through observations and instructions [Able to identify generic skills (e.g.: communication, team work, professional writing, analytical & decision making, IT) through observation or instructions and being able to replicate]

Personal: Willingness to identify and associate values [Able to identify values (e.g.: self, surrounding & emotions) and demonstrate acceptance of those values



Marketing Associate

Executive Accounting


Essentials of Marketing

Business Economics



Business Mathematics

Information Technology for Business

Marketing Fundamentals


Management Fundamentals

Accounting and Finance

Quantitative Aspect

Digital Marketing and Information Technology

Branding and Communication

Consumer Behavior and Research

Applied Marketing

Business Environment

Management

 

Highligts

  • Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project
    News

     

    Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

    The National Budget of 2017 has proposed that...

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  • The inauguration ceremony of MBM in Marketing -II Intake
    News

     

    The inauguration ceremony of Master in Business and Management (MBM) in Marketing, (II Intake) offered by the Faculty of Commerce and Management studies, University of Kelaniya was successfully held on 27th of August 2017 at the CPMG Hall of Ananda Patabendige Building in the Faculty of...

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  • Department of Marketing Management Signed an MOU with Marina Foods (Pvt) Ltd
    News

    The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Marina Foods (Pvt) Ltd on 04th May 2017 at the Senate Room of the University. With this MOU, Marina Foods (Pvt) Ltd comes on board as a strategic partner of DMM. The MOU mainly focuses on the...

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