Year 2

Marketing Analyst

Second year students are expected have following attributes and accordingly following subjects will be learned within their second year of study

Knowledge: Versed in conceptual knowledge in marketing & related functional disciplines(Able to connect discrete facts in attaining interrelated functional knowledge)

Skills: Performing skills independently with accuracy(Able to perform skills precisely without the presence of observations or instructions)

Personal: Committed to values through behavior (Able to demonstrate a preference or display a high degree of certainty and conviction with respect to self, surrounding and emotional values)


 



Marketing

Analyst

Digital Marketing

Marketing Research

Marketing Operations

Legal Aspect of Business

Analysis of Accounting Information

Decision Mathematics for Marketing

Marketing Communication

Consumer Behavior

Human Resource Management

Finance and Accounting

Quantitative Aspects

Digital Marketing & Information Technology

Branding & Communication

Consumer Behavior and Research

Applied Marketing

Business Environment

Management

 

Highligts

  • Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project
    News

     

    Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

    The National Budget of 2017 has proposed that...

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  • The inauguration ceremony of MBM in Marketing -II Intake
    News

     

    The inauguration ceremony of Master in Business and Management (MBM) in Marketing, (II Intake) offered by the Faculty of Commerce and Management studies, University of Kelaniya was successfully held on 27th of August 2017 at the CPMG Hall of Ananda Patabendige Building in the Faculty of...

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  • Department of Marketing Management Signed an MOU with Marina Foods (Pvt) Ltd
    News

    The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Marina Foods (Pvt) Ltd on 04th May 2017 at the Senate Room of the University. With this MOU, Marina Foods (Pvt) Ltd comes on board as a strategic partner of DMM. The MOU mainly focuses on the...

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