Year 3

Marketing Specialist

Third year students are expected to have following attributes and accordingly following subjects will be learned within their third year of study.

Knowledge: Competent in Procedural Knowledge using interrelated disciplines with marketing emphasis (“knowledge of how” to do something ranging from routine to novel problems within specific subject context)

Skills: Apply the right skills for specific situations (Ability to coordinate a series of actions by combining two or more skills with a high level of precision)

Personal: Internalizing values by bringing different types together whilst resolving possible conflicts (Bringing together different values (self, surrounding, emotional) whilst resolving possible conflicts in order to build a consistent value system)

 

 

 

 

 

Marketing Specialist

Management Accounting for Decision Making

 

 

Brand Management

Research Methodology

Marketing Electives

Industrial Marketing

Sustainable Marketing

Food and Agricultural Marketing

Retail Marketing

 

 

 

 

 

Business Statistics

Integrated Digital Marketing

Applied Marketing Communication

 

Strategic Marketing Management, Service Marketing

 

 

Finance

 

Quantitative Aspect

Digital Marketing & Information Technology

Branding & Communication

 

Consumer Behavior and Research

 

Applied Marketing

 

Business Environment

 

Management

 

Highligts

  • Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project
    News

     

    Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

    The National Budget of 2017 has proposed that...

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  • The inauguration ceremony of MBM in Marketing -II Intake
    News

     

    The inauguration ceremony of Master in Business and Management (MBM) in Marketing, (II Intake) offered by the Faculty of Commerce and Management studies, University of Kelaniya was successfully held on 27th of August 2017 at the CPMG Hall of Ananda Patabendige Building in the Faculty of...

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  • Department of Marketing Management Signed an MOU with Marina Foods (Pvt) Ltd
    News

    The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Marina Foods (Pvt) Ltd on 04th May 2017 at the Senate Room of the University. With this MOU, Marina Foods (Pvt) Ltd comes on board as a strategic partner of DMM. The MOU mainly focuses on the...

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