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Postgraduate Diploma in Marketing Programme

Aims

The programme ensures students to;

  • obtain a sound theoretical  knowledge to update their marketing applications  in the dynamic business environment.
  • develop their decision making and analytical skills to be effective in strategy formulation pertaining to business management discipline.
  • be professional in qualities and ethics by being holistically developed  marketing practitioners.
  • enhance their career scope to upper grade level by being qualified with academically and professionally recognized learnt excellence.

Objectives:

  • to provide a sound theoretical knowledge of marketing and its application in contemporary business atmosphere
  • to enhance the ability of managerial level decision making in respect of marketing practice.
  • to enhance the knowledge to contribute to sustainable development through marketing ethics and practice.
  • to provide an avenue to be qualified in master level of business management education by providing a constructive outset.

Teaching Methods and Evaluation Criteria

Teaching Methods of the programme consist of following methods.

  • Lectures
  • Individual and Group Assignments
  • Individual and Group Presentations
  • Research Project
  • Simulation game for Industry Practices

Evaluation Procedure

Candidates are evaluated on each semester based on the following scheme.

  • Assignments and Reports
  • Projects
  • Presentations
  • Examinations

Important Documents

Course Contents

Download Application Form

Brochure

Help desk contact :

Sinhala/English
Ms. Charuni/Harshi - 0112903620   email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Tamil

Mr. Ravi- 0112903620

Programme coordinator: Mr. Nilantha Perera (Senior Lecturer, DMM)  0112903813 0777702005

 

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Highligts

  • Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project
    News

     

    Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

    The National Budget of 2017 has proposed that...

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  • The inauguration ceremony of MBM in Marketing -II Intake
    News

     

    The inauguration ceremony of Master in Business and Management (MBM) in Marketing, (II Intake) offered by the Faculty of Commerce and Management studies, University of Kelaniya was successfully held on 27th of August 2017 at the CPMG Hall of Ananda Patabendige Building in the Faculty of...

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  • Department of Marketing Management Signed an MOU with Marina Foods (Pvt) Ltd
    News

    The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Marina Foods (Pvt) Ltd on 04th May 2017 at the Senate Room of the University. With this MOU, Marina Foods (Pvt) Ltd comes on board as a strategic partner of DMM. The MOU mainly focuses on the...

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