News

Youth Encounter on Sustainable Marketing

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The Department of Marketing Management of the University of Kelaniya in collaboration with Future Marketers Association conducted a Forum on Sustainable Marketing with the theme of “Youth Encounter on Sustainable Marketing” on 11th of November 2016.

Mr. Dinesh Hamangoda, Marketing Manager, Holcim Lanka Ltd, Mr. Raskia Gunawardana, Assistant Manager – Group Sustainability, Hayleys PLC, Mr. Annurudda Gamage, Senior Manager HR & Corporate Sustainability, Kelani Valley Plantations PLC, Mr. Sivaram Kulendran, Head – Business Operations, Hayleys Agriculture Holdings Ltd and Mr. Suranga Chandana, Manager – Quality Assurance, Rileys Private Limited shared their insights on sustainable marketing practices of their respective firms while discussing the issues and challenges of practicing sustainability from the marketing perspective. The members of the Future Marketers Association acted as the panel members of the discussion forum.

This forum was organised alongside the module on “Sustainable Marketing” of the Bachelor of Business Management (Special) Degree in Marketing and the main objective was to build a platform for undergraduates to learn from the industry practitioners on the new developments from organizational perspectives. Dr. W.M.C.B. Wanninayake, Head, Department of Marketing Management, Academic Members of the Department and undergraduates participated in the forum.

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Department of Marketing Management of the University of Kelaniya Signed an MOU with Unilever Sri Lanka Limited

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The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Unilever Sri Lanka Limited on 04th November 2016. With this MOU, Unilever Sri Lanka Limited comes on board as a strategic partner of DMM. The MOU mainly focuses on the Certified Professional Marketing Graduate (CPMG) qualification of DMM and Unilever Sri Lanka is becoming an Industry Partner in recognizing the graduates who obtain the qualification requirements through the agreement. CPMG is a joint academic cum industry membership programme which will allow DMM and the CPMG partner/s to accredit graduates of highest caliber to be designated as CPMGs leading to branded graduates plus facilitate lifelong learning. This MOU will provide internship opportunities to the DMM undergraduates of the University of Kelaniya at the Unilever.

The event was graced with the honorable presence of Senior Prof. SunandaMaddumaBandara, Vice Chancellor- University of Kelaniya, Prof. D M Semasinghe, Dean- Faculty of Commerce and Management Studies, Dr. W M C B Wanninayake,Head – Department of Marketing Management, and from Unilever Sri Lanka Limited: Mr. SumeetVerma-Director, Human Resources & Corporate Relations, Ms. Imali Jayathilake-HRBP – Customer Development & Brand Building, Ms. Kirthana Sathyamurthy-Leadership Development Manager, Ms. Ayisha Fazim-HR Business Partner – Marketing, Tea Division & SC Capability, Ms. Jency Paul-Assistant Manager – Recruitment & Learning.

 

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