News

The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Nestlé Lanka Plc and the official ceremony to exchange the MOU between the two parties was recently held at University of Kelaniya.  With this MOU, Nestlé Lanka Plc comes on board as a strategic partner of DMM. This event was graced by the presence of Dr. Ajith Medis, Head – Department of Marketing Management, University of Kelaniya, the academic staff of DMM and from Nestlé Lanka Plc: Ms. Enoca Sirimanne, Vice-President Human Resources, Mr. Shanaka Wijeweera, Senior Manager – Learning & Training, Ms. Erosha Fernando, Assistant Manager – Human Resources Business Excellence.

DMM is a dynamic academic unit in the university system of Sri Lanka which focuses on crafting strategists to the industry. In its path of crafting strategists, DMM gives priority to academic, co-curricular and extra-curricular activities of the students. Undergraduates of the department has a greater exposure towards the industry and the department takes necessary actions to bring in wider spectrum of knowledge in its curriculum. DMM is unique among the other departments in the university system because it offers two diplomas (Diploma in People Skills and Diploma in Enterprise Resource Planning) to its undergraduates, in addition to the Bachelor of Business Management (Special) Degree in Marketing. An undergraduate who excels in all three programmes will be uniquely tagged as a “Certified Professional Marketing Graduate” (CPMG)”. CPMG accreditation will be done through an academic cum industry membership programme which will enable to make a branded graduate and facilitate lifelong learning.

With this MOU Nestlé Lanka Plc is coming onboard as  a CPMG Industry Partner not only in recognising graduates who are eligible for Certified Professional Marketing Graduate (CPMG) of DMM but also  as the delivery partner of Diploma in People Skills. Nestlé Lanka will facilitate the delivery and assessments of the second level of the Diploma in People Skills for DMM undergraduates at their company premises, using their human resources. This year sessions of the Diploma in People Skills commenced on 31st March 2017 for the best selected 30 undergraduates at Nestlé Lanka premises.

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International Conference on Advanced Marketing (ICAM 2017).

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Service Marketing redefined at Corporate Dialogue 2017 with Prof. Parasuraman in Colombo, Sri Lanka

Understanding the significance and the unfilled gap prevailing in Service Marketing in Sri Lanka, The Department of Marketing Management of University of Kelaniya in collaboration with The International Institute of Knowledge Management (TIIKM) organized “Corporate Dialogue 2017 – The Industry Forum of the Year” headed by Prof. A. Parasuraman – the world renowned Service Marketing Guru who co-founded the SERVQUAL model highly used in Service Marketing worldwide on 26th of January, 2017 at Galle Face Hotel in Colombo, Sri Lanka. The forum was organized in line with the International Conference on Advanced Marketing (ICAM 2017) held on 26-27 January, 2017. This is for the very first time that this living legend in Service Marketing visited Sri Lanka, and it this special forum comprised of several insights to meet the unmet expectations of clients regardless of the type of industry.

Together with Prof. A. Parasuraman, Mr. Sulaiman Salim bin Al-Kaabi – CEO of Etisalat Telecommunication Company, Mr. Love Yadev, CEO of Amana Global and Mr. Ravi Bamunusinghe, Managing Director of Research Consultancy Bureau also contributed as forum panelists and, this was moderated by Mr. Ravi Jayawardena – CEO, Sales and Marketing of Maliban Biscuits, Sri Lanka. More than 150 attendees took part in this forum representing various business organizations in Sri Lanka.

 

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