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The year 2022 started with a piece of wonderful news for DMM as Senior Lecturer Ms. Shanika Wijenayake was awarded the ‘Outstanding Early Career Researcher in the Faculty of Commerce & Management Studies at the Vice-Chancellor’s Awards Ceremony 2021. She has also been awarded University Senate Awards in the year 2021 for the scholarly publications in indexed journals.  We as the DMM would like to congratulate Ms. Wijenayake for her massive achievement and wish for many more successful accomplishments ahead. 

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The Department of Marketing Management of the University of Kelaniya has taken a number of initiatives to inculcate the research culture among the undergraduates and the International Student Research Conference in Marketing is one of the outcomes of these initiatives. Subsequently, the 6th International Student Research Conference in Marketing (ISRCM) was held virtually on 21st December 2021 under the theme of “Marketing in New Normal: Embracing Change and Transformation in Industry 4.0”.

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Department of Marketing Management - University of Kelaniya, conferred the first batch of Certified Professional Marketing Graduates (CPMG) on 07th December 2021 at Bandaranayake Memorial International Convention Hall (BMICH). CPMG is the only industry-academia accredited title awarded to recognize outstanding graduates. The title of CPMG comprises three qualifications targeting the development of soft skills, IT skills, and theoretical knowledge of marketing management of the undergraduates of DMM. Soft skills are developed through the Diploma in People Skills programme, Diploma in Enterprise Resource Planning is targeted at developing the IT skills, and the Bachelor of Management (Special) Degree in Marketing is tailor-made to develop the subject-related knowledge of the graduates.

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The Department of Marketing Management (DMM), University of Kelaniya - Sri Lanka, signed an MoU with Ogilvy Digital on 26th November 2021 at the University of Kelaniya. Ogilvy Digital gets on board as the “Strategic Knowledge Partner for Digital Marketing”. for the Degree programmes offered by DMM. With this collaboration, Ogilvy Digital (Pvt) Ltd now joins hands as one of the Strategic Partners for “Certified Professional Marketing Graduates (CPMG)” as well.

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Senior lecturer Ms. Shanika Wijenayake, Department of Marketing Management received a senate award on 26th November 2021. This award is offered to appreciate the researchers of the University of Kelaniya who publish their scholarly works in internationally recognized journals. Ms. Wijenayake received the senate award for her publication ‘Leaving in Mascot of Silence: Organizational Determinants of Employee Turnover Intentions in Mediating and Moderating Roles of Quiescent Silence and Coworker Support in a Russian Context’ published in the Journal of Management and Business Administration. Central Europe, Sciendo which is a SCOPUS indexed journal with a cite score of 1.2.

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International Conference on Business and Information (ICBI) 2021 organized by the Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka proudly presented its Technical Forum which is focused on exploring the risks and challenges faced by different industries in the face of new normal and then the next normal conditions with the unexpected catastrophic risks emanated through the Covid 19 pandemic situation. Accordingly, the Department of Marketing Management conducted the technical forum on the theme of “MOVING BEYOND PANDEMIC: MARKETING IN DIGITAL ERA”.

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Master of Business Management (MBM) in Marketing guarantees a definite academic edge embedded with professional exposure to create Strategists with the right skills, attitude, and ethics. This two-year degree program is developed in line with the learning outcomes that will meet the graduate who is competent enough to make strategic decisions, put knowledge into practice in the workplace and contribute to sustainable development through marketing ethics and practices. The inauguration ceremony of Masters in Business and Management (MBM) in Marketing (6th Intake), offered by the Faculty of Commerce and Management Studies, University of Kelaniya, was held on 24th October 2021 via Zoom.

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Department of Marketing Management, University of Kelaniya, Sri Lanka, and Taylor’s University Malaysia proudly presents the ICAM4-BLM2: An international joint e-conference on 11th September 2021 under the theme “Broadening the Horizons of Business: Going beyond Normal” ICAM4-BLM2 has created a platform for the national and international scholarly community to share their research findings, expertise and collaborate with renowned scholars. Over 1100 abstracts were received and over 600 accepted abstracts will be presented at the conference. Full papers of the accepted abstracts will be published in high ranked, peer-reviewed journals

An open invitation is extended to all the enthusiastic scholars out there to join ICAM4-BLM2 for an exceptional & profound research experience on 11th September 2021

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The Inauguration Ceremony of Higher Diploma in Marketing for the year 2021/22 was held on 31st of July 2021, marking another very important day in the calendar of the Department of Marketing Management of the University of Kelaniya. The inauguration ceremony was commemorated at the university premises. The program was enlightened by the presence of many honorable invitees and dignitaries, including the Head of the Department of Marketing Management, Prof. Ravi Dissanayake, Vice-Chancellor, Senior Prof. Nilanthi De Silva, Dean of the Faculty of Commerce and Management Studies, Dr. P N D Fernando, Director of Dilmah Ceylon Tea Company PLC, Mr. Roshan Tissaaratchy as the keynote Speaker and other honorable Lecturers and guests. 

Prof. Ravi Dissanayake marked the beginning with the welcome speech followed with the special message and blessings added by the Vice-Chancellor Senior Prof. Nilanthi De Silva, the speech by the guest of the ceremony Dr. P. N. D. Fernando, the Dean of Faculty of Commerce and Management studies and then the addressing by the keynote speaker Mr. Roshan Tissaaratchy. 

This diploma was commenced in 2009 and continued consecutively by making the candidates industry-ready, covering the essentials of marketing and other related aspects, providing sound theoretical and practical knowledge necessary to be a quality Marketer conducted by a superlative Lecturer panel. And also, it is aligning with the guidelines of the Sri Lanka Qualification Framework. 

The Department of Marketing Management is a well-known university for quality and comprehensive higher education and ensures it by abiding with ISO 9001: 2015 quality certification. Being one of the prominent departments affiliated with the University of Kelaniya and being the only SAP university alliance in Sri Lanka, the department acts as a Pioneer in higher education, providing the best knowledge and opportunities to the students. Thus, the Higher Diploma in Marketing candidates will surely be corporate ready and upgrade their career development through this well-designed program

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Another giant leap by the Department of Marketing Management, University of Kelaniya

DERP 2021 is offered as an online diploma with hands-on experience in SAP-ERP. DERP will be hailed as the first-ever diploma level qualification in ERP systems provided by a state university. As an ISO 9001-2015 certified academic body, DERP offered by DMM is combined with a promise of quality in teaching, learning, and assessments. This diploma is offered with the collaboration of SAP University Alliance Programme and attune Lanka (Pvt) Ltd with the broad objective of crafting a future-ready scholar who can make a positive impact on society and the economy. 

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The Department of Marketing Management (DMM) of the University of Kelaniya is known in the higher education sector as a leading education provider and a trendsetter in the marketing fraternity, producing globally competent, future-ready human capital for the country. It is the first academic body to obtain and maintain ISO 9001-2015 Certification for over five consecutive years for quality in programme design, teaching, learning, and assessments. 

DMM proudly announces the launch of a new online Diploma in Enterprise Resources Planning (DERP) for external students. Ms. Shanika Wijenayake, Senior Lecturer of DMM and Coordinator of DERP, says that the DERP is Sri Lanka’s first industry-based Diploma in ERP offered by a state university in Sri Lanka. “We introduced the DERP to our internal students in 2016 with the expectation of making them readily employable with the right toolset and the right mindset required by any organization operated via integrated systems”. Today, the world is at a critical juncture in every aspect, including health, economy, and environmental sustainability. As all of us experienced, during the past year, the whole world fought so hard merely to survive, and Information & Communication Technology was one of the forces that kept the wheels turning. For every organization - irrespective of the state, scale, capital, or the industry they are operating in - Information Systems and management of information have become the backbone of the business process. Also, in this backdrop, the biggest challenge faced by organizations today is sourcing the right human resource or training the existing human resource with the right technical mindset and skills to drive the business process effectively and efficiently. As a leading national supplier of skilled human resources for Sri Lanka, DMM’s DERP programme aims at meeting tomorrow’s demand for knowledge and skills. Prof. Nilanthi De Silva, Vice-Chancellor of the University of Kelaniya, notes, “As one of the oldest universities in the country, we take our national responsibility in providing high-quality post-secondary education very seriously. We foster a culture of close collaboration with our industry partners, and our academic programmes are designed to meet the current needs of industry and enable our students to experience world-class academic programmes tailor-made to craft a future-ready scholar who can make a positive impact on society”. 

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We wish to extend our heartiest congratulations to Dr. Ravi Dissanayake and  Dr. Renuka Pushpanjalee Herath who have been promoted to the post of Professor at the Department of Marketing Management, University of Kelaniya. Being major pillars of strength of the Department of Marketing Management and contributing to its successful journey throughout the years, the department would like to congratulate Prof. Ravi Dissanayake and  Prof. Renuka Pushpanjalee Herath on their new appointment and wish best of luck for all their future endeavors and a rewarding career with more successful achievements ahead!