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Department of Marketing Management commences its 5th Intake of PGDM

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The Department of Marketing Management of the University of Kelaniya commenced the 5th cycle of its Postgraduate Diploma in Marketing on  10th June, 2018. The inauguration ceremony was held at the Board room of Faculty of Management Studies (FCMS), University of Kelaniya with the distinguished presence of Dr. Naradha Fernando,  the Dean of FCMS as the Chief Guest. The Guest of Honour was Mr. Wasantha Heenatigala, Managing Director / CEO of Akzo Nobel Paints Lanka Pvt Ltd. The event was also graced by members of the academic staff of the Department of Marketing Management, Founding Precident of the Post Graduate Alumni - Mr. Jude Muthugala - Director/CEO of Senura Group of Companies and the new batch of PGDM students.  

Currently, the Department of Marketing Management offers three Diplomas (Diploma in Marketing, Higher Diploma in Marketing and Postgraduate Diploma in Marketing) which lead to Masters’ in Marketing. PDGM is a well-designed programme offered by the Department of Marketing Management and the programme content is continuously upgraded to suit the specific industry requirements and with the new developments in the marketing management knowledge base. 

 

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Great Minds - Session by Mr. Nandana Wickramage

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"Great Minds" the interactive forum organized by the Future Marketers Association of University of Kelaniya was successfully concluded on 11th of June at Management Faculty auditorium.The forum was organized with the purpose of inculcating and nurturing proper attitude, values and skills within the marketing undergraduates.The key note speech was delivered by Mr. Nandana Wickramage,former group director for Ceylon Biscuits Limited who is well known strategist in the marketing fraternity.

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The Certificate Awarding Ceremony of Diploma in People Skills Facilitated by Nestlé Lanka PLC

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Diploma in People Skills is a unique programme offered by the Department of Marketing Management, Faculty of Commerce and Management Studies to its undergraduates focused on soft skills development. In January 2017, Nestlé Lanka PLC; a leading multinational of Sri Lanka which is the world’s largest food and beverage company; came on board as the key delivery partner of the Diploma in People Skills. As a result during the last 06 months, the students who were elevated to the Level 2 of the Diploma in People Skills, were taught and trained at Nestlé Lanka on the modules of Collaboration, Leadership and Innovation and Personal Development. To officially mark the conclusion of their training the Certificate Awarding Ceremony was held on the 26th of September 2017 at the H.T. Sunil Shantha Auditorium, University of Kelaniya and 30 undergraduates received Certificates at this event.

The event was graced by Prof. D.M. Semasinghe, Vice-Chancellor, University of Kelaniya, Dr. P.N.D. Fernando, Dean, Faculty of Commerce and Management Studies, Dr. Ajith Medis, Head, Department of Marketing Management, Ms. Enoca Sirimanne, Vice-President – Human Resources, Nestlé Lanka PLC, Mr. Shanaka Wijeweera, Senior Manager – Learning & Training, Nestlé Lanka PLC, and Ms. Erosha Fernando, Assistant Manager – Human Resources Business Excellence, Nestlé Lanka PLC. The academic staff of Department of Marketing Management and its undergraduates also participated in this event.

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Memorandum of Understanding between the University of Kelaniya and Bharathi Airtel Lanka (Pvt) Ltd

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The University of Kelaniya and the Bharathi Airtel Lanka (Pvt) Ltd. on the 25th of October 2017 signed a Memorandum of Understanding (MOU) for the purpose of providing skills training and vocational training to the undergraduates of the Department of Marketing Management. The MOU was signed by Prof. D.M. Semasinghe, the Vice-Chancellor of the University of Kelaniya, as well as Mr. Jinesh Hedge, CEO of Bharathi Airtel Lanka (Pvt.) Ltd at the Vice-Chancellor’s Office of the University of Kelaniya.

The signing was witnessed by Dr. P.N.D. Fernando, Dean of the Faculty of Commerce & Management Studies, Dr. Ajith Medis, Head – Department of Marketing Management, Mr. Kanishka Ranaweera, Head of HRM – Bharathi Airtel Lanka (Pvt) Ltd, Ms. Sureni Dayaratne, Manager – Talent Acquisition & Resource Planning – Bharathi Airtel Lanka (Pvt) Ltd. The event was organized by the Department of Marketing Management of the Faculty of Commerce & Management Studies, University of Kelaniya.

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Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project

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Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

The National Budget of 2017 has proposed that the government undertake a Global Marketing Campaign to Boost the Exports, Tourism and Foreign Direct Investment (FDI). The Department of National Planning of the Ministry of National Policies & Economic Affairs, requested the Sri Lanka Export Development Board (EDB) to coordinate with relevant stakeholder institutions to formulate a strategic global marketing campaign to boost Sri Lanka’s Brand image. This exercise included the main pillars of export, tourism and foreign investments. The stakeholder committee, which consists of different institutions and professional bodies, proposed Dr. Ravindra Dissanayake as the Chairman to its strategic committee to head the Think-Tank of strategizing “Brand Sri Lanka” project. The appointment was done by the Sri Lanka Export Development Board as the coordinating body of the project.

Dr. Ravindra Dissanayake obtained his Bachelor of Business Management in Marketing (Special) from the University of Kelaniya, Master of Business Administration (MBA) from the Postgraduate Institute of Management (PIM) of University of Sri Jayewardenepura and Doctor of Business Administration (DBA) from the European University, Switzerland. He is currently reading for another doctoral program (PhD) at the Taylor’s University in Malaysia. Dr. Ravindra Dissanayake is a brilliant scholar who has done much research in Brand Management, Consumer Behavior, Service Marketing and Business Case Studies. He serves for many reputed corporate sector organizations as a consultant in business development, brand building and strategic planning whilst being a trainer in professional soft skills and executive development programs.

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About DMM

The Department of  Marketing  Management  (DMM)  is  one  of  the premier departments affiliated to the University of Kelaniya, Sri Lanka, and is the only SAP University Alliance partner in Sri Lanka, and also the only ISO 9001:2015 quality certified business management department in the country.

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