"Rays of Hope", the annual USR endeavour organized by the Future Marketers Association of the Department of Marketing Management, University of Kelaniya in collaboration with first year undergraduates was successfully held on 28th of November 2019 at Sri Vijaya Maha Vidyalaya Bulugahagoda, Ganemulla, Gampaha.

The aim of this endeavour was to enhance the knowledge of the students by renovating the library and donating books in order to create a better educational vicinity for the students to exact the proper and quality education.