| Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
M Kashif, PMP Fernando, SI Wijenayake
International Journal of Sports Marketing and Sponsorship
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6 |
2019 |
| Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative Emotions
PK Gayathree, D Samarasinghe
Asian Social Science 15 (7)
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2 |
2019 |
| A study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising
S Wijenayake, I Pathirana
Management Science Letters 9 (8), 1281-1288
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2 |
2019 |
| Supervisor and customer-driven stressors to predict silence and voice motives: mediating and moderating roles of anger and self-control
M Kashif, MY Gürce, P Tosun, S Wijenayake
Services Marketing Quarterly 41 (3), 273-286
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2020 |
| The Impact of the Marketing Communication Tools on Brand Awareness in Second Hand Automobile Market in Sri Lanka
AKS De Silva, SI Wijenayake
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| CHAPTER XXX
PMP Fernando, SI Wijenayake, W Małgorzata
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| Impact of Sharing Economy on Customer Purchasing Intention in the Hotel Industry in Sri Lanka
MSP Guruge, SI Wijenayake
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| The Strategic Importance of Enterprise Resource Planning (ERP) Systems Implementation in The Fast Moving Consumer Goods (FMCG) Industry in Sri Lanka
H Herath, SI Wijenayake
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| The Impact of Personal Attitudes on Consumer Purchasing Intention of Foot Bicycles in Western Province Sri Lanka
MHK Gunasekara, SI Wijenayake
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| Relationship between Customer Satisfaction and Service Quality in Banking Industry in Sri Lanka
PRS Fernando, SI Wijenayake
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| The impact of demographic and social class on purchasing intention, with special reference to fashion luxury good market in Sri Lanka
JST Wijesinghe, SI Wijenayake
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| Gender Differences in Service Quality: A Case of Higher Educational Lecturers in Sri Lanka
DW Kumara, SI Wijenayake
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