| Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative Emotions
PK Gayathree, D Samarasinghe
Asian Social Science 15 (7)
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2 |
2019 |
| Drivers of purchasing intention towards non-asbestos roofing sheets in Sri Lanka
PK Gayathree, DW Kumara, HMT Madhushani
International Journal of Society Systems Science 12 (3), 250-265
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2020 |
| Avoidance of Eco-Tourism Labelled Hotels by the Domestic Tourists of Sri Lanka
PK Gayathree, NR Perera, AP Medis
Sri Lanka Journal of Marketing 5 (02), 53-79
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2019 |
| Fast Food Consumption Behaviour of Sri Lankans: With Special Reference to Gampaha and Colombo Districts
H Nirmani, PK Gayathree, SU Kumara
Sri Lanka Journal of Marketing 3 (01), 01-25
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2017 |
| The Significant Impact of CRM Practices on Customer Satisfaction: with Special Reference to Interior & Exterior Blinds Companies in Sri Lanka
GDD Perera, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Factors Influencing the Brand Loyalty towards the Fast Food Industry in Sri Lanka: with Special Reference to Internationally Franchised Fast Food Brands in Sri Lanka
H Perera, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Factors Affecting the Attitude towards Facebook Advertisements–With Special Reference to Colombo City Customers.
PMD Sandaruwan, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Impact of Promotional Tools on Purchasing Intension of Telecommunication Networks: with special reference to educated youth generation in Colombo in Sri Lanka
M Abeysinghe, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| The Factors Affecting the Revisit Intention of Fast Food Restaurants:(With Special Reference to Generation Y in Western Province Sri Lanka).
EN Kuruppuarachchi, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Impact of Social Factors on Consumer Impulsive Buying Behavior in Sri Lanka.
B Basnayaka, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Study on Factors affect on the Consumer Purchase Intension on Fruit Drinks: Special Reference to Sri Lankan Beverages Market
MTD Dhananjaya, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Purchasing Intention towards Online Shopping: with special reference to M-shopping in Sri Lanka.
PM Gallage, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Impact of Brand Knowledge on Consumer Lifetime Value with Special References to Ayurvedic Products in Sri Lanka.
NA Sudharshana, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Public awareness towards the adoption of a household e-waste management system: A case of professionals in the Colombo district of Sri Lanka
DAGPK Gayathree, APK Alwis
National Conference on Green Practices 2016 1 (01), 51
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2016 |
| Factors Affecting the Purchasing Intention of Green Products
D Gayathree
Sri Lanka Journal of Marketing 2 (01), 54
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2016 |
| The Product Attributes That Influence the Smart Phone Buying Decision of Young People (Generation Y) In Sri Lanka.
ILT Nilukamal, D Gayathree
Department of Marketing Management, University of Kelaniya
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2016 |
| The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.
D Gayathree
Department of Marketing Management, University of Kelaniya
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2016 |
| Legend of Entrepreneurial Business Model: A Case Study of Lanka Harness Co. (Pvt) Ltd
DAGPK Gayathree
Staff Development Unit, Faculty of Commerce and Management Studies. 1, 34
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2015 |
| The Role of Experiential Marketing in Retaining the Customers of the Hospitality Industry in Sri Lanka
WAM Ishara, PK Gayathree
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| The Effect of Brand Equity for Women’s Purchasing Intention on Clothing Own Brands in Sri Lanka
NK Maduwegedara, D Gayathree
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