| Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
M Kashif, PMP Fernando, SI Wijenayake
International Journal of Sports Marketing and Sponsorship
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6 |
2019 |
| Study of Green Banking Practices in the Sri Lankan Context: A Critical Review
PMP Fernando, KSD Fernando
Selected Papers from the Asia- Pacific Conference on Economics & Finance …
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5 |
2017 |
| Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
M Kashif, PMP Fernando, S Samad, R Thurasamy
Asia Pacific Journal of Marketing and Logistics 30 (4), 988-1012
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3 |
2018 |
| Re-imagining marketing as societing
M Kashif, PMP Fernando, U Altaf, J Walsh
Management Research Review
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2 |
2018 |
| The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka
ARN Silva, PMP Fernando
International Conference on Branding and Advertising - 2015, http://tiikm …
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1 |
2015 |
| Finding greener grass on the other side of hill
M Kashif, PMP Fernando, S Samad, R Thurasamy
Asia Pacific Journal of Marketing and Logistics
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2018 |
| STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION.
PMP Fernando, H Hennayake
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Study of the Organizational Culture and its Impact on Job Satisfaction among Executive Level Employees: A Case of MAS Intimates-MAS Design.
RK Gooneratne, PMP Fernando
Department of Marketing Management, University of Kelaniya
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2016 |
| Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri Lanka
LDR Weerakoon, PMP Fernando
Department of Marketing Management, University of Kelaniya
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2016 |
| Effectiveness of Mentoring in the Career Progression of Protégés.
R Ranatunga, PMP Fernando
Department of Marketing Management, University of Kelaniya
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2016 |
| Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka:(With Special Reference to Colombo District).
PU Gunasekara, PMP Fernando
Department of Marketing Management, University of Kelaniya
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2016 |
| A Behavioral Study on Leisure Shopping in Supermarkets: With Special Reference to Sri Lankan Context.
V Fergus, PMP Fernando
Department of Marketing Management, University of Kelaniya
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2016 |
| Reducing traffic congestion in Colombo metropolitan area through adaptation of alternative personnel transportation methods: barriers and long term strategies
KSD Fernando, PMP Fernando
Logistics Conference Trincomalee - 2016 Journal 1 (2016), 125-148
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2016 |
| Factors Affecting on Pharmaceutical Products Brand Promotions: A Study on Professional Endorsement Perspective
K Sriwignarajaa, PMP Fernando
Faculty of Commerce and Management Studies, University of Kelaniya
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2015 |
| Influence of Social Media on Purchasing Behavior–With Special Reference to Facebook Users
PMP Fernando, S Jayawickramarathne
International Conference on Business and Information
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2011 |
| Attitude of Parents towards Television Viewing and Children’s Advertising in Sri Lanka
PMP Fernando
Faculty of Commerce and Management Studies, University of Kelaniya
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2011 |
| 6.23 The Impact of the Gender of the Customer oii Evaluation of Service Quality in Banking Industry of Sri Lanka
CB Wijesundara, PMP Fernando
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| THE IMPACT OF LOCAL CULTURAL VALUES ON THE EFFECTIVENESS OF ADVERTISING APPEALS
PMP Fernando
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