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D.M.Ravi Dissanayake

B.B.Mgt (Special) Degree in Marketing, MBA ( PIM: Sri J’pura),Dip. Marketing (SLIM), MSLB

Contact Details

Extension: 0112903632

Mobile   :+94716833615

University Address : Senior Lecturer,Department of Marketing Management,University of Kelaniya

Postal Address : 17/5,Seewali Lane,Hunupitiya,Wattala

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Reserch Expertise: Brand Management,Consumer Behavior,Service Marketing and Business Case Studies

Current teaching Area: Management Fundamentals, Brand Management,Strategic Management,Strategic Marketing Management, Customer Relationship Management,Marketing Communication, Marketing in Practice & Case Studies

Publications:

Refereed Journal Articles:

  • Dissanayake D.M.R., “Information Communication Technology (ICT) Policy of Sri Lanka and its Impacts to Socioeconomic Development; a review of Sri Lankan Experience” Journal of Education and Vocational Research, Vol 01,2011. ( Full Test)
  • Dissanayake, D.M.R..“ Effect of        Promoting Country of Origin as an Ethnocentric Appeal in Developing Local Brands: Special Reference to Telecommunication Industry in Sri Lanka, International Cross-Industry Research Journal, Volume 4, (Issue 1), Prague Development Centre, Czech Republic,2010. ( Full Text)
  • Dissanayake, D.M.R. &WeerasiriR.A.S  “Implementation of Environmental Management Systems (EMSs) in Small and Medium Scale Enterprises (SMEs); With Special Reference to Sri Lanka.” Management Next: Paradigms and Innovations, Deep and Deep Publications Ltd,India – 2010. ( Full Text)
  • Dissanayake D.M.R., “Application of cultural icons in local brand development strategies: with special reference to Sri Lankan context” International Bi-annual Refereed Journal of Management & Technology, Institute of Management & Technology, India, Volume 4,2010. ( Full Test)
  • Dissanayake D.M.R. , Wanninayake W.M.C.B.(2010) , “The effect of social factors on the performance level of project management : Special study of Sri Lankan Construction industry”, GYAN management journal of Management and Technology, Volume 4, December , GYAN JYOTI Institute of Management and Technology, Mohali, India,2010. ( Full Text)
  • Dissanayake D.M.R., “ Service Failure and Customer  Switching Behavior of Mobile Communication Services: A Study of Mobile Communication Service Sector of Sri Lanka”, The Journal of Innovation, IMS Monthan,India,2010. ( Full Test)
  • Dissanayake D.M.R & De Alwis C. “ Middle Managers Attitudes on business performance generated trough Enterprise Recourse Planning” Journal of Economics and  Management ( Ekonomika A Management),Vol 3, Czech Republic,2010. ( Full Text)
  • Dissanayake,D.M.R. &Weerasiri R.A.S.  “Impact of Tacit &  Explicit Knowledge Factors on Women’s Entrepreneurship Development – A Comparative Study  in Small Scale Tourism Sector In Sri Lanka” , Small and Medium Enterprises in Transitional Economies (Challenges and Opportunities),    Deep and Deep Publications Ltd, India, 2009. ( Full Test)
  • Dissanayake, D.M.R. .&Weerasiri R.A.S“ Impact of Customer Demographic characteristics ( income, occupation and gender) on Brand loyalty, Golden Jubilee Commemoration Volume of the University of Kelaniya,Sri Lanka – 2009( Full Text)
  • Dissanayake D.M.R. &Wanninayake W.M.C.B.  , “Positioning Sri Lankan Tea in a Value added Domain – Challenges and Possible Strategies” The Golden Jubilee Commemoration Volume, University of Kelaniya, Sri Lanka. 2009. ( Full Test)

Refereed Conference Publications:

  • Perera W.L.M.V, Dissanayake D.M.R, “Impact of Brand Awareness, Brand Association and Brand Perceived Quality on Female Consumers' Purchase Decision of Foreign Makeup Products - A study on Youth Segment”, International Conference on Business and Information (ICBI), University of Kelaniya, Sri Lanka, December 2013
  • Dissanayake, D.M.R. .&Weerasiri R.A.S “Attitudes, Awareness and Environment Management Practices of Small and medium Scaled Enterprises (SMEs) in Sri Lanka”, 2nd International Conference on Business & Information ,University of Kelaniya,2011
  • Dissanayake D.M.R. , Wanninayake W.M.C.B, “ An analysis of Switching behavior of Pre-paid Mobile Users in Sri Lanka”International Research Conference on Business & Information ,University of Kelaniya,2010.
  • Dissanayake D.M.R &Wanninayake W.M.C.B, “Impact of Developing Ethnocentric Brand Templates to Sustain the Local Brands-An Empirical Study”, International Conference of Business Management (ICBM), University of Sri Jayawardanapura, Sri Lanka,  2009. ( Full Text)
  • Dissanayake, D.M.R. &Weerasiri R.A.S.  “Effect of perceived risk and context on Consumer inferencing  about missing information”7th Annual Research Symposium conducted by Faculty of Graduate Studies, University of Kelaniya, ,2006.
  • Dissanayake, D.M.R. &Weerasiri R.A.S. “Effect of perceived risk and context on Consumer inferencing about missing information”-With special reference to   Consumer Durable Sector in Sri Lanka” International Research Conference on Knowledge for Growth and Development (IRCKGD) Sri Lanka Foundation Institute, Conducted by Faculty of   Management & Finance, University    of Colombo,2007.
  • Dissanayake, D.M.R. “Involvement of Personnel Endorsements for building Brand Preference:A study in FMCG  Sector” 8th Annual Research Symposium conducted by Faculty of Graduate Studies, University of Kelaniya ,2007.
  • Dissanayake,D.M.R.“ Impact of Customer Demographic characteristics ( income, occupation and gender) on Brand loyalty”, 9th Annual Research Symposium Conducted by Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2008.
  • Wanninayake W.M.C.B, Dissanayake D.M.R, “A comparative study of service quality and customer service in public sector and private sector commercial banks”, International Conference of Business Management (ICBM), University of Sri Jayawardanapura, Sri Lanka,  2007. ( Full Text)

  • Wanninayake W.M.C.B. &Dissanayake D.M.R “Consumer Evaluation of Brand Extension: with Special Reference to the FMCG Sector”, International Research Conference on Knowledge for Growth and Development (IRCKGD), Faculty of Management and Finance, University of Colombo,2007.
  • Dissanayake D.M.R. &Jayawickramarathne S.G.W.K., "The Impact of Corporate Social Responsibility on the Brand Loyalty: A Case Study on Insurance Sector of Sri Lanka".8th Annual Research Symposium conducted by Faculty of Graduate Studies, University of Kelaniya ,2007.
  • Wanninayake W.M.C.B, Dissanayake D.M.R, “The impact of in-store environment on consumer store choice decisions in Sri Lankan Supermarkets”, The Tenth Anniversary International Symposium, The Sabaragamuwa University of Sri Lanka, 2006. ( Full Text)
  • Dissanayake D.M.R, “The Marketing Trends of Sri Lankan Tea Exportation”, The Tenth Anniversary International Symposium, The Sabaragamuwa University of Sri Lanka,  2006.
  • Dissanayake D.M.R, “Future Prospects of Value Added Tea Sector of Sri Lanka; a Comparative Study”, The 7th Annual Research Symposium, University of Kelaniya, Sri Lanka, 2006.

Last Updated on Tuesday, 19 April 2016 06:39

 

Highligts

  • The certificate awarding ceremony of Diploma in People Skills Facilitated by Nestlé Lanka PLC
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