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P.M.P. Fernando

MBA (PIM-USJ), B.Sc. Mkt. Mgt. (Special) SJP

Contact Details

Extension : 0112903637

University Address : Lecturer,Department of Marketing Management,University of Kelaniya

Email Address : This e-mail address is being protected from spambots. You need JavaScript enabled to view it , This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Web Site : staff.kln.ac.lk/madhuri

Research Expertise : Consumer Behavior, Marketing Communication, Students Skills Development

Current Teaching Area : Consumer Benavior, Services Marketing, Customer Relationship Marketing, Organizational Behavior

Publications

  • Research Study on the Impact of Local Cultural Values on the Effectiveness of Advertising Appeals, Masters’ dissertation, Postgraduate Institute of Management, University of Sri Jayewardenpura, Sri Lanka (Unpublished).
  • Fernando P.M.P., "Attitude of Parents towards Television Viewing and Children’s Advertising in Sri Lanka", 02nd International Research Conference on Management and Information, Faculty of Commerce and Management Studies, University of Kelaniya, October 2011.
  • Fernando P.M.P. & Jayawickramarathne S.D.W.K. A., " Influence of Social Media Marketing in Purchasing Behavior – With Special Reference to Facebook Users", 02nd International Research Conference on Management and Information, Faculty of Commerce and Management Studies, University of Kelaniya, October 2011.
  • Fernando P.M.P. & Wijesundara C.B. , " Impact of the Gender of Customer Evaluation of Service Quality in Banking Industry in Sri Lanka", Annual Research Symposium, Faculty of Graduate Studies, University of Kelaniya, December 2007.

Last Updated on Tuesday, 19 April 2016 06:33

 

Highligts

  • Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project
    News

     

    Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

    The National Budget of 2017 has proposed that...

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  • The inauguration ceremony of MBM in Marketing -II Intake
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    The inauguration ceremony of Master in Business and Management (MBM) in Marketing, (II Intake) offered by the Faculty of Commerce and Management studies, University of Kelaniya was successfully held on 27th of August 2017 at the CPMG Hall of Ananda Patabendige Building in the Faculty of...

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  • Department of Marketing Management Signed an MOU with Marina Foods (Pvt) Ltd
    News

    The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Marina Foods (Pvt) Ltd on 04th May 2017 at the Senate Room of the University. With this MOU, Marina Foods (Pvt) Ltd comes on board as a strategic partner of DMM. The MOU mainly focuses on the...

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