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Dr. R.A.S. Weerasiri

PhD(SCUT)M.Com (Kel’ya)B.Com(Kel’ya) FDPM (IIMA) India

Contact Details

Extension: 0112903633

Mobile   :+94718228556

University Address : Senior Lecturer,Department of Marketing Management,University of Kelaniya

E-Mail Address: This e-mail address is being protected from spambots. You need JavaScript enabled to view it / This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Web Site : staff.kln.ac.lk/sudath

Research Expertise: Environmental Management, Consumer Behavior, Research Methodology, SME Sector in Sri Lanka

Current Teaching Areas: Environmental Marketing,  Consumer Behavior, Research Methodology, Marketing Management

Publications

Refereed Journal Articles

  • Weerasiri sudath, Zhang Zhengang, Dissanayeka Ravindra “Determinants of Environmental Management Systems (EMSs) of Manufacturing Small and Medium Scale Enterprises (SMEs) in Sri Lanka.” Perspectives of Innovations, Economics, and Business (PIEB), International Cross Industry Research Journal, Volume 10, Issue 1, 2012 Prague, Czech Republic, ISSN 1804 - 0510 (Print), 1804- 0527 (On line), www.pradec.eu
  • Sudath Weerasiri, R.A.,  Zhang Zhengang, Perera, T.R., “Innovation and Creativity of Small and Medium Scale Enterprises (SMEs) in Sri Lanka: A Review” IFRSA Business Review (IBR), New Delhi, India, Volume 2, Issue I March, 2012, ISSN (Online) 2249 –5444 ISSN (Print) 2249 –8168, www.ifrsa.org
  • Weerasiri R.A.S, Zhang Zhengang “Attitudes and Awareness toward Environmental  Management Practices  and its impact on Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri Lanka” Journal of Social and Development Sciences (JSDS) ISSN 2221-1152, Vol. 3, Issue 1, January 2012.  International Foundation for Research and Development (IFRD), www.ifrnd.org
  • Weerasiri R.A.S, Zhang Zhengang, “Factors affecting the implementation of Environmental Management Systems (EMS) of enterprises in Sri Lanka. CGC MANAGEMENT REVIEW,   Vol 1, Isssue 2, July- December 2011,ISSN 2249-5401,Chandigarh Business School Gharuan, Mohali, India,July-December 2011, www.cgc.edu.in
  • Weerasiri, R.A.S & Dissanayaka, D.M.R. “Motivations for      Implementing Environmental Management in Small and Medium Sized  Enterprises (SMEs): With Special Reference to Sri Lanka.”, Gian Management –An International Bi-Annual Refereed Journal of Management and Technology, Management and Technology, ISSN – 0974 – 7621, Volume 5, Issue 2, Gian Jyoti Institute of Management and Technology, July - December 2011, www.gjimt.com
  • Weerasiri Sudath, R.A., Dissanayeka, and D.M.R. “Impact of Attitudes and Awareness on Environmental Management Practices (EMPs): A Study Based on Small And Medium Sized Enterprises (SMEs) in Sri Lanka.” IFRSA Business Review (IBR), New Delhi, India, Volume 1, Issue 2, ISSN 2249–5444 (On Line), ISSN 2249 –8168 (Print), December, 2011,www.ifrsa.org
  • Weerasiri, Sudath & Dissanayake, Ravindra.“Effect of        Promoting Country of Origin as an Ethnocentric Appeal in Developing Local Brands: Special Reference to Telecommunication Industry in Sri Lanka”, International Cross-Industry Research Journal, Volume 4, Issue, 1,Prague Development Centre, Czech Republic, 2010, www.pieb.cz.
  • Weerasiri,R.A.S. & Dissanayake, D.M.R. .“ Impact of Customer Demographic Characteristics ( Income, Occupation and Gender) on Brand Loyalty, Golden Jubilee Commemoration Volume of the University of Kelaniya, Sri Lanka,2009
  • Weerasiri, R.A.S & Wanninayake, W.M.C.B. “Impact of the   Celebrity Endorsement on the Consumer Buying Behavior” Journal of Social Sciences – Sri Lanka, Volume 01, No, 1 Faculty of Social Science, University of Kelaniya, Sri Lanka, March, 2009
 

Highligts

  • The certificate awarding ceremony of Diploma in People Skills Facilitated by Nestlé Lanka PLC
    News

    Diploma in People Skills is a unique programme offered by the Department of Marketing Management, Faculty of Commerce and Management Studies to its undergraduates focused on soft skills development. In January 2017, Nestlé Lanka PLC; a leading multinational of Sri Lanka which is the world’s...

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  • Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project
    News

     

    Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

    The National Budget of 2017 has proposed that...

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  • The inauguration ceremony of MBM in Marketing -II Intake
    News

     

    The inauguration ceremony of Master in Business and Management (MBM) in Marketing, (II Intake) offered by the Faculty of Commerce and Management studies, University of Kelaniya was successfully held on 27th of August 2017 at the CPMG Hall of Ananda Patabendige Building in the Faculty of...

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