HomeFaculty

Dr.W.M.C.B.Wanninayake

PhD(TBU-Czech Republic),B.Sc. Mkt. Mgt. (Special) (SJP), Dip.M. (UK), MBA (C’bo)

Contact Details

Extension: 0112903630

Mobile   :+94717898319

University Address : Head/Senior Lecturer,Department of Marketing Management,University of Kelaniya

E-Mail : This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Web Site : staff.kln.ac.lk/bandara

Research Expertise : Marketing Management, Consumer Behavior, Service Marketing

Current teaching Areas: Consumer Behavior, Marketing Management

Publications

Refereed/ Peer Review Journal Articles:

  • Wanninayake W.M.C.B (2014). “Consumer Decision-Making Styles and Local Brand Biasness: Exploration in the Czech Republic”. Journal of Competitiveness, 6 (1), 3-18.
  • Wanninayake W.M.C.B (2003), “Towards effective Marketing Practice in Sri Lankan Paddy market: Some perspective”, Management Matters, the journal of the Faculty of Management Studies, January 2003, University of Rajarata, Sri Lanka.
  • Wanninayake W.M.C.B, Dissanayake D.M.R, (2009), “Positioning Sri Lankan Tea in a Value added Domain – Challenges and Possible Strategies” The Golden Jubilee Commemoration Volume, University of Kelaniya, Sri Lanka.
  • Wanninayake W.M.C.B, Weerasiri R.A.S (2009), “Celebrity Advertising and Consumer Behaviour”, The journal of Social Science Sri Lanka, Vol. 01. No. 01, March 2009, University of Kelaniya, Sri Lanka.
  • Wanninayake W.M.C.B, Herath H.M.R.P (2009), Gender of the Consumer and Service Quality”, International Journal of Commerce and Trade, Vol 4, Issue 2 ,October, 2009,Society for Advanced Management Studies, Meerut, India.
  • Wanninayake W.M.C.B, Herath H.M.R.P (2009), “The Attitudes of Customers towards Green Investments” The Journal of Management, South  Eastern University, Sri Lanka
  • Dissanayake D.M.R. , Wanninayake W.M.C.B.(2010) , “The effect of social factors on the performance level of project management : Special study of Sri Lankan Construction industry”, GYAN management journal of Management and Technology, Volume 4, December ,2010, GYAN JYOTI Institute of Management and Technology, Mohali, India.
  • Paper Presented and Full Paper Publication in International Conferences Proceedings
  • Wanninayake, W.M.C.B., Chovancova, M. Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka. Conference on Creating Global Competitive Economies A 360 – degree Approach, (14-15 November 2011), Milan, Italy:  International Business Information Management Association, p. 483 – 494. ISBN 978-0-9821489-6-9.
  • Wanninayake, W.M.C.B., Chovancova, M. Impact of Advertising Appeals on Brand Loyalty: With special reference to the Commercial banking Industry in Sri Lanka. In Innovation and Knowledge Management: A Global Competitive Advantage. (29-30 June 2011),  Kuala Lumpur, Malaysia:  International Business Information Management Association, p. 1221-1232. ISBN 978-0-9821489-5-2.
  • Wanninayake, W.M.C.B., Chovancova, M. Personal Cultural Orientation and Consumer Ethnocentrism: Exploring the Moderating role of Gender. Economic Development and Management of Regions, Hradec Economic Days 2012, University of Hradec Králové, Czech Republic, 31 January and 01 February, 2012.p. 221 – 226. ISBN 978-80-7435-172-3.
  • Randeni, R. K. S. P., Wanninayake, W. M. C. B. The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka, 8th International Conference on Business Management, 08th December 2011, University of Sri Jayawardanepura, Sri Lanka, p. 553-560. ISBN: 978-955-9054-85-8.
  • Wanninayake W.M.C.B, Randiwela P, “The impact of visual merchandizing on consumer store choice decisions in Sri Lankan Supermarkets”, 7th Global Conference on Business and Economics, Rome, Italy, October 2007.  (Full paper has been published on line -  www.facultyforum.com/gcbe ).
  • Wanninayake W.M.C.B, Randiwela. P, “Consumer attractiveness towards green products of FMCG sector: an empirical study”, Oxford Economics and Business Conference, Oxford University, UK, June 2008 (Full Paper has been Published on line - www.facultyforum.com/obec)
  • Wanninayake W.M.C.B, Dissanayake D.M.R, “The impact of in-store environment on consumer store choice decisions in Sri Lankan Supermarkets”, The Tenth Anniversary International Symposium, The Sabaragamuwa University of Sri Lanka, July 2006.
  • Wanninayake W.M.C.B, Dissanayake D.M.R, “A comparative study of service quality and customer service in public sector and private sector commercial banks”, International Conference of Business Management (ICBM), University of Sri Jayawardanapura, Sri Lanka, March 2007.
  • Wanninayake W.M.C.B, Dissanayake D.M.R, “Impact of Developing Ethnocentric Brand Templates to Sustain the Local Brands-An Empirical Study”, International Conference of Business Management (ICBM), University of Sri Jayawardanapura, Sri Lanka, March 2009.

Non Refereed Journal Articles:

  • Wanninayake W.M.C.B (April/June 2003), “Attaining Competitive Advantage through successful brand building”, Economic Review, the journal of the Peoples Bank, Sri Lanka.

Books:

  • Wanninayake W.M.C.B (2003), Marketing Management (Sinhala Medium), (Author Publication).

Paper Presented at Research Conferences and Publish Abstracts:

  • Wanninayake W.M.C.B, Weerasiri R.A.S, “Celebrity advertising and consumer behaviour”, The Tenth Anniversary International Symposium, The Sabaragamuwa University of Sri Lanka, July 2006.
  • Wanninayake W.M.C.B, Dissanayake D.M.R, “The marketing trends of Sri Lankan tea exportation”, The Tenth Anniversary International Symposium, The Sabaragamuwa University of Sri Lanka, July 2006.
  • Wanninayake W.M.C.B, Dissanayake D.M.R, “Future prospects of value added tea sector of Sri Lanka; a comparative study”, The 7th Annual Research Symposium, University of Kelaniya, Sri Lanka, December 2006.
  • W.M.C.B.Wanninanyake & H.M.R.S.S.Gunawardana, “Evaluation of herbal brand values– an empirical study” 8th Annual Research Symposium, University of Kelaniya, Sri Lanka, December 2007.
  • Wanninayake W.M.C.B. & Herath H.M.R.P. “Attitudes towards green investment”- International Research Conference on Knowledge for Growth and Development (IRCKGD), Faculty of Management and Finance, University of Colombo, November 2007.
  • Wanninayake W.M.C.B. & Dissanayake D.M.R “Consumer evaluation of brand extension: with special reference to the FMCG Sector”, International Research Conference on Knowledge for Growth and Development (IRCKGD), Faculty of Management and Finance, University of Colombo, November 2007.
  • Wanninayake W.M.C.B & Gunawardana H.M.R.S.S.  “Brand personalities of telecommunication brands in Sri Lanka”,  Theory and Practice of Social Sciences for Human Wellbeing in South Asia 1st Research Symposium, University of Kelaniya, Sri Lanka, July 2008
  • Wanninayake W.M.C.B & Medis A.P.  “Influential factors to effectiveness of physical distribution: an empirical study in Sri Lankan footwear industry.” , Theory and Practice of Social Sciences for Human Wellbeing in South Asia 1st Research Symposium, University of Kelaniya, Sri Lanka, July 2008
  • Wanninayake W.M.C.B & Weerasiri R.A.S.  “Impact of the celebrity endorsements on consumer buying behaviour”, Theory and Practice of Social Sciences for Human Wellbeing in South Asia 1st Research Symposium, University of Kelaniya, Sri Lanka, July 2008

 

Last Updated on Tuesday, 19 April 2016 06:52

 

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