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Publicatons

Publicatons


Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study
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  • Karunanayake, R.T. and Wanninayake, W.B., 2015. Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study. Journal of Marketing Management3(1), pp.40-52.

The Impact of Physical Evidences on Customer Store Loyalty with Special Reference to Supermarket Industry in Sri Lanka.
  • Thilina, D.K. and Liyanage, N., 2015. The Impact of Physical Evidences on Customer Store Loyalty with Special Reference to Supermarket Industry in Sri Lanka.

The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles. An Extention to UTAUT
  • Karunanayake, T., & Samarasinghe, D. (2018). The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles. Sri Lankan Journal of Management, 23(2), 67-98. 
The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model
  • Thilina, Dk. and Gunawardane, N. (2019) ‘The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model’, Int. J. Electric and Hybrid Vehicles, Vol. 11, No. 1, pp.73–83 

The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka
  • T Karunanayake, C Madubashini. (2019) ‘The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka’, Asian Social Science, Vol. 15, No. 6, pp.44–58

Academic and Professional Experiances

Academic Experiences

University of Kelaniya

Degree Name: Bachelor of Business Management- Marketing Special

Field of Study Business, Management, Marketing, and Related Support Services

Dates attended or expected graduation2009 – 2014

Activities and Societies: Vice President of Future Marketers Association

  • Gold medal winner of “Heads Awards 2014” for the best performance in Department of Marketing Management, University of Kelaniya
  • President of the Future Marketers Association of University of Kelaniya (2013/2014)
  • Vice president of the Future Marketers Association of University of Kelaniya (2012/2013)
  • Member of the baseball team of University of Kelaniya and won the 1st place at inter faculty baseball tournament (2012)

 

Postgraduate Institute of Management

Degree Name: Masters in Business Administration

Field Of Study Business, Management, Marketing, and Related Support Services

Dates attended or expected graduation 2015 – 2017

 

SIKSIL Institute of Business & Technology’s

Degree Name: Diploma in Business Information Technology

Field Of Study Business, Management, Marketing, and Related Support Services

Dates attended or expected graduation2008 – 2010

Working Experiences

Lecturer

University of Kelaniya

Dates Employed: Aug 2015 – Present

  • Areas of Teaching: Digital Marketing
  • Positions: Department Web Master
  • Internship Coordinator

Marketing Executive

Company Name: Stafford Motor Co (Pvt) Ltd

Dates Employed: Feb 2014 – Jul 2015

Employment Duration: 1 year 6 Months

Duties and Responsibilities: -

  • Manager: Team Honda Racing Sri Lanka
  • Planning and conducting all the BTL activities and events for the company (Including Racing and Stunts shows)
  • Gathering market intelligence and business analysis
  • Conducting brand activations
  • Coordinating with suppliers and distributors

 Business Development Executive

Company Name: United Motors (PLC)

Dates Employed: Feb 2013 – Feb 2014

Employment Duration: 1 Year 1 month

Location: Colombo

  • Engage in Developing Business Plans for new Projects associated with the company, Handling Corporate Accounts of the Company.

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