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Publications

Publications

  • Muhammad Kashif, P.M.P Fernando, S.I. Wijenayake, (2019) "Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence", International Journal of Sports Marketing and Sponsorship, Vol. 20 Issue: 1, pp.81-108, https://doi.org/10.1108/IJSMS-08-2017-0094

    Muhammad Kashif, P.M.P. Fernando, Sarminah Samad, Ramayah Thurasamy, (2018) "Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility", Asia Pacific Journal of Marketing and Logistics, Vol. 30 Issue: 4, pp.988-1012, https://doi.org/10.1108/APJML-10-2017-0231

    Muhammad Kashif, P.M.P. Fernando, Umair Altaf, John Walsh, (2018) "Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context", Management Research Review, Vol. 41 Issue: 3, pp.359-378, https://doi.org/10.1108/MRR-04-2017-0118

  • Fernando, P.M.P., Fernando, K.S.D. (2017) Study of Green Banking Practices in the Sri Lankan Context: A Critical Review. In: Lau E., Tan L., Tan J. (eds) Selected Papers from the Asia-Pacific Conference on Economics & Finance (APEF 2016). Springer, Singapore, pp 125-147.

  • Fernando, P.M.P., Wijenayake, S.I., Wiścicka, M. (2017), Women in Co-creation: Comparative Study between Poland and Sri Lanka, Development of Women and Management, Winnet Centre of Excellence, Series No.2, University of Kelaniya, Sri Lanka, pp.157-175
  • Fernando, P.M.P., and Hennayake, H.M.G.Y.J. (2017).Study of Consumer Attitudes towards Green Cosmetic Products and its Impact on Consumer Purchase Intention. International Conference on Advanced Marketing 2017. Department of Marketing Management, University of Kelaniya, Sri Lanka. p 111.

  • Kalansuriya, P.V. and Fernando, P.M.P. (2017).Study on Perceived Service Quality & Customer Satisfaction in Public Sector and Private Sector Banks in Sri Lanka.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 58.

  • Dissanayake, Y.M.H.R.K. and Fernando, P.M.P. (2017).Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri Lanka.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 59.

  • Deshani, A.A.D.K. and Fernando, P.M.P (2017).Impact of E Service Quality on Customer Satisfaction with Special Reference to Banking Sector in Sri Lanka.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 60.

  • Fernando, T.M.D. and Fernando, P.M.P. (2017). Factors Affecting to Brand Loyalty in Fast Food Industry With Special Reference to Colombo District.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 61.

  • Karunaratne, C.M.F. and Fernando, P.M.P. (2017). A Study on the Impact of Brand Equity Dimensions on Purchase Intention of Signal Toothpaste with Special Reference to Colombo Area.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 62.

  • Liyanage, T.H. and Fernando, P.M.P. (2017). A Study on Assessing the Factors and Extent of Brand Loyalty in Sri Lankan Decorative Paint Industry.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 63.

  • Nishshanka, N.B.A.P.S. and Fernando, P.M.P.(2017).A Study of the Relationship between Rewards and Employee Motivation (With Special Reference to Sri Lanka Insurance Corporation).2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 64.

  • Silva, A.S.S. and Fernando, P.M.P. (2017).The Factors Affecting Consumer Purchase Intention of Organic Food in Sri Lanka.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 65.

  • Weerasinghe, D.N.M. and Fernando, P.M.P. (2017). The Factors Affecting the Purchase Intention of Motorcycle Market with Special Reference to Colombo and Gampaha Districts.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 66.

  • Fernando, P.M.P., Fernando, K.S.D (2016), Reducing Traffic Congestion in Colombo Metropolitan Area through Adaptation of Alternative Personal Transportation Methods: Barriers and Long-term Strategies, Naval and Maritime Academy, Naval Base, Trincomalee, Sri Lanka.

  • Fergus, Valarie. A. and Fernando, P.M.P. (2016).A Behavioral Study on Leisure Shopping in Supermarkets: With Special Reference to Sri Lankan Context.1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 20.

  • Gooneratne, R.K. and Fernando, P.M.P. (2016).Study of the Organizational Culture and its Impact on Job Satisfaction among Executive Level Employees: A Case of MAS Intimates - MAS Design.1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 21.

  • Gunasekara, P.U. and Fernando, P.M.P. (2016).Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka : (With Special Reference to Colombo District).1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 22.

  • Ranatunga, R.W.M.C.B. and Fernando, P.M.P.(2016).Effectiveness of Mentoring in the Career Progression of Protégés.1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 23.

  • Weerakoon, L.D.R. and Fernando, P.M.P. (2016). Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri Lanka.1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 24.

  • Silva, A.R.N. and Fernando, P.M.P. (2015). The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka. Selected Papers from First Annual International Conference on Branding & Advertising ICBA – 2015, 05th – 06th November, 2015, The International Institute of Knowledge Management (TIIKM), Colombo, Sri Lanka.

  • Sriwignarajaa, K. and Fernando, P.M.P. (2015). Factors Affecting on Pharmaceutical Products Brand Promotions: A Study on Professional Endorsement Perspective. 6th International Conference on Business & Information ICBI – 2015, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. pp 441-448.

  • Research Study on the Impact of Local Cultural Values on the Effectiveness of Advertising Appeals, Masters’ dissertation, Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka (Unpublished).

  • Fernando, P.M.P. (2011), Attitude of Parents towards Television Viewing and Children’s Advertising in Sri Lanka, In: Proceedings of the 2nd International Conference on Business and Information, Faculty of Commerce and Management Studies, University of Kelaniya

  • Fernando, P.M.P. and Jayawickramarathne, S.G.W.K. 2011. Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users, In: Proceedings of the 2nd International Conference on Business and Information, Faculty of Commerce and Management

  • Wijesundara, C.B. and Fernando, P.M.P., 2007. The Impact of the Gender of the Customer on Evaluation of Service Quality in Banking Industry of Sri Lanka, Proceedings of the Annual Research Symposium 2007, Faculty of Graduate Studies, University of Kelaniya, pp 173.

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