Refereed Conference Publications

• The Impact of Social Media on Brand Image: A Study of Higher Education Industry in Sri Lanka, 1^stInternational Conference on Social Media Marketing, Netherlands, 2017
  
  
• Factors Affecting the Doctors’ Prescription towards Multivitamin and Mineral Preparation, 1^st International Conference onBranding and Advertising, Colombo, 2015
  
  
• Infant Formula Promotion and Infant Feeding Practices, International Conference on Business & Information (ICBI 2011) of University of Kelaniya, 2011
  
  
• Isurance and Risk Selection in Natural Disaster; With Special Reference to Sri Lankan Insurance Industry, NationalSymposium on Promoting Knowledge Transfer to Strengthen Disaster Risk Reduction and Climate Change Adaptation , 2009
  
  
• The Impact of Sex Appeal Advertising on Organizational Sales, 9^th Annual Research Symposium of University of Kelaniya, 2008
  
  
• The Role of Banks in the Development of Small and Medium Size Enterprises-SME’s (A case study with special reference to Gampaha district), 1^st Research conference on Fundamental and Operational Research for Development of National Centre for Advanced Studies (NCAS),  2008
  
  
• The effectiveness of the strategies adapted by super market to attract the customers: with special reference to the Western province, International Conference on Social Sciences-Sri Lanka (ICSSL) of University of Kelaniya,  2008
   
• Factors Affecting for Online Purchase Decisions of Sri Lankan Consumer (with Special Reference to Western Province), International Conference on Social Sciences-Sri Lanka (ICSSL) of University of Kelaniya,  2008
  
  
• Impact of Gender of the Customer on Evaluation of Service Quality in Banking Industry of Sri Lanka, 2^nd InternationalSymposium of Sabaragamuwa University of Sri Lanka,  2008
  
  
• An Analysis of the Factors Affecting the Adoption of Electronic Commerce by SMEs in Sri Lanka, 2^nd InternationalConference of Gian Jyoti Institute of Management & Technology, India,  2008
  
  
• Level of Women Participation in SME Sector (with Special Reference to the Western Province of Sri Lanka), 2^ndInternational Conference of Gian Jyoti Institute of Management & Technology, India,  2008
  
  
• Evaluation of service quality in banking industry in Sri Lanka through Gender Perception, Research Symposium ofUniversity of Kelaniya, 2007
  
  
• Impact of TV Advertising on Children’s Behavior ,  International Conference in Business Management (ICBM) of University of Sri Jayewardenepura, 2007