Emeritus Professor E.G.Ubayachandra was the first senior professor as well as formerly the first full professor at the Department of Marketing Management of University of Kelaniya- Sri Lanka. He is the very first scholar who was conferred the title of Professor Emeritus at the Faculty of Commerce and Management Studies in University of Kelaniya. With this historic event he broke the record in respect of commerce education in University of Kelaniya. His consciousness, professionalism, dexterity, academic, and research eminence are evidently proved by the details revealed here. He was the founder as well as the first unit head of the Marketing Management Unit of the University of Kelaniya. In two times he has consecutively worked as the head of two departments at the Faculty of Commerce and Management Studies in the same university. His major field of specialization is Operations Management and other fields are Management Science and Economics. His transcendental trait is clinging to engage in exploration of new knowledge and disseminate it at national and international level. So far, he has scholarly compiled 35 books related to management and economics disciplines and three management related terminologies.
In addition, professor has published noticeable number of research papers, abstracts, concept papers, felicitation essays, monographs, study guides and different academic writings etc. Professor Ubayachandra has served for the Rupavahini Corporation and ITN as a resource person gracing their education programmes conducted for G.C.E.A/L students and served for the Sri Lanka Broadcasting Corporation as an invitee for sharing the knowledge of socio-economic affairs among the general public. Further he has rendered his valuable services to Tri Forces in Sri Lanka by delivering lectures on leadership and macroeconomics issues in the country, Central Cultural Fund, Ministry of Industry, Police Department in Sri Lanka by delivering lectures on disaster management, National Institute of Education, six other state universities in Sri Lanka, technical colleges, schools and banking sector in the country. Further he has delivered lectures on labour management process in certain private sector companies in the country. Formerly as an assistant lecturer he was engaged in publishing his own writings in the newspapers and educational papers. Also, in addition to sharing his knowledge among seven state universities in Sri Lanka, he was further engaged in sowing his knowledge in the Institute of Charted Accountancy, Ayurveda College (currently Ayurveda University), Institute of Bankers of Sri Lanka (IBSL) and Human Resource Training Centre in Sri Lanka. Further, he was engaged in delivering lectures at inter-faculty level (Social Sciences) in the same university. He is an outstanding researcher, and his research interests are Operations Management, Marketing and Socio-Economic Perspectives. Professor Ubayachandra acted as an active member of the editorial board of esteemed university journal viz “KALYANI JOURNAL” published by the University of Kelaniya-Sri Lanka.
In addition, professor has published noticeable number of research papers, abstracts, concept papers, felicitation essays, monographs, study guides and different academic writings etc. Professor Ubayachandra has served for the Rupavahini Corporation and ITN as a resource person gracing their education programmes conducted for G.C.E.A/L students and served for the Sri Lanka Broadcasting Corporation as an invitee for sharing the knowledge of socio-economic affairs among the general public. Further he has rendered his valuable services to Tri Forces in Sri Lanka by delivering lectures on leadership and macroeconomics issues in the country, Central Cultural Fund, Ministry of Industry, Police Department in Sri Lanka by delivering lectures on disaster management, National Institute of Education, six other state universities in Sri Lanka, technical colleges, schools and banking sector in the country. Further he has delivered lectures on labour management process in certain private sector companies in the country. Formerly as an assistant lecturer he was engaged in publishing his own writings in the newspapers and educational papers. Also, in addition to sharing his knowledge among seven state universities in Sri Lanka, he was further engaged in sowing his knowledge in the Institute of Charted Accountancy, Ayurveda College (currently Ayurveda University), Institute of Bankers of Sri Lanka (IBSL) and Human Resource Training Centre in Sri Lanka. Further, he was engaged in delivering lectures at inter-faculty level (Social Sciences) in the same university. He is an outstanding researcher, and his research interests are Operations Management, Marketing and Socio-Economic Perspectives. Professor Ubayachandra acted as an active member of the editorial board of esteemed university journal viz “KALYANI JOURNAL” published by the University of Kelaniya-Sri Lanka.
Awards
- 30 Certificates have been awarded by different Universities in Sri Lanka for representing as a chair of International Conferences as well as a paper presenter.
- Certificate and Medal awarded in respect of Appreciation of service rendered to the university over 25 years. - 1/1/2009
- Certificate and Silver Medal awarded in respect of Appreciation of service rendered to the university over 30 years. - 1/1/2014
- Certificate and Gold Medal awarded in respect of Appreciation of service rendered to the university over 35 years. - 1/1/2019
International Awards
- Certificate and token awarded by AIT in Thailand for participating in Curriculum Development. -2007
- A certificate has been awarded by India for publishing research papers in the International Journal of Scientific and Research Publications. - June 2015
- Certificate and token awarded in respect of representing as session chair at International Conference 2018 by Toc H Institute of Science and Technology, Kerala, India
Full Research Papers Published
- Personality Dimensions as Predictors of Job Satisfaction of It Employees in Sri Lanka- International Research Conference 2010- University of Kelaniya Sri Lanka.
- An Empirical Investigation into Determinants of Success of Foreign Financed Development Projects in Sri Lanka- International Research Conference 2010- University of Kelaniya Sri Lanka.
- The Poverty Alleviation in Sri Lanka- International Conference on Modern Trends in Innovative Management 2011- Rajarata University -Mihintale Sri Lanka. (Collaborative)
- Factors Affecting People’s Attitudes Towards Cricket- International Research Conference 2012-University of Jaffna Sri Lanka. (Collaborative)
- The Factors Influencing the High-Quality Service Environment in the Private Sector Bank in Sri Lanka- International Conference on Social Sciences 2013- University of Kelaniya Sri Lanka.
- Winning Medals at Olympic Games- Socio-Economics, Demographic, Political and Environmental Influences- Indexed Journal 2013- India. (Collaborative)
- Impact of Industrial Earnings instability on Economic Growth in Sri Lanka. - International Research Conference 2014- University of Kelaniya Sri Lanka.
- Adoption of Information Technology on Success of Supply Chain Management in Apparel Sector in Sri Lanka. - International Research Conference 2014- University of Kelaniya Sri Lanka.
- Adoption of JIT System in Tyre Industry in Sri Lanka. International Research Conference 2014- University of Kelaniya Sri Lanka.
- A Study on Employee Motivation and Productivity Improvement of the Apparel Sector in Sri Lanka- International Conference of Sir John Kotelawala Defense University Sri Lanka 2014. (Collaborative)
- Different Factors Affecting Employee Motivation in Sri Lankan Apparel Manufacturing Sector (Collaborative)- International Research Conference 2015- General Sir John Kotelawala Defense University Sri Lanka.
- Going for Gold Medals: Factors Affecting Olympic Performance (Collaborative)- International Journal of Scientific and Research Publications 2015- India.
- A Study on Sales Performance of Liquefied Petroleum Gas Dealers in Sri Lanka- International Conference 2015- University of Kelaniya Sri Lanka.
- Consumer Buying Behaviour of Decorative Paints in Sri Lanka- International Conference 2015- University of Kelaniya Sri Lanka.
- The Impact of Visual Merchandising on Customer Buying Decisions- International Conference 2017- Jaffna University Sri Lanka.
- Exploration of Performance Appraisal Methods and Its Common Errors: Comparative Study Between Private Sector and Public Sector in Sri Lanka. (Collaborative) – International Research Conference 2017- General Sir John Kotelawala Defense University Sri Lanka.
- Dynamics in Productivity with the Intervention of Human Resource Management: An Exploratory Review on Manufacturing Industry. (Collaborative)- International Research Conference 2018- University of Sri Jayewardenepura Sri Lanka.
- The Tendency of University Students in Sri Lanka towards Usage of the Internet for their Academic Purposes. - International Research Conference 2019- University of Kelaniya Sri Lanka.
Concept Papers
- Marketing of Agricultural Products. -2016
- Competition of Food Marketing. -2016
- Brand Personality and Emotional Brand Attachment. -2016
- Social Responsibilities of a Business Firm. -2017
- Socialization of Consumers. -2017
- The Important of Interview Test as a Survey Technique in Social Surveys and Research. -2019
- The Centre Stage Role to be Played by Universities in Producing Intellectually, Emotionally and Socially Well- Equipped Graduates. -2020
- Integrative Functioning between Consumerism and Consumer Behaviour. -2020
- Economics of Higher Education. -2020
- Waste Management. -2020
Collaborative International/Local abstracts
- The Poverty Alleviation in Sri Lanka- International Conference on Modern Trends in Innovative Management 2011- Rajarata University -Mihintale.
- Factors Affecting People’s Attitudes Towards Cricket- International Research Conference 2012-University of Jaffna.
- Influence of Past Experience on Sport Participation of University System in Sri Lanka- International Research Conference 2012- University of Jaffna.
- The Factors Influencing the High-Quality Service Environment in the Private Sector Bank in Sri Lanka- International Conference on Social Sciences 2013- University of Kelaniya.
- Winning Medals at Olympic Games- Socio-Economics, Demographic, Political and Environmental Influences- Indexed Journal 2013- India.
- A Study on Employee Motivation and Productivity Improvement of the Apparel Sector in Sri Lanka- International Conference of Sir John Kotelawala Defense University 2014.
- The Impact of Visual Merchandising on Customer Buying Decisions- Research Forum 2016- University of Kelaniya.
- Factors Influencing Brand Switching of Users of Mobile Telecommunication in Sri Lanka- Research Forum 2016- University of Kelaniya.
- Impact of Network Advertising on Brand Loyalty- Research Forum 2016- University of Kelaniya.
Essays to Felicitation books
- Discrimination- SAMPRASADANA 2016- University of Kelaniya Sri Lanka.
- How Japanese Manufacturing Ideally works 2016- University of Kelaniya Sri Lanka.
- Effective University Management 2016- University of Kelaniya Sri Lanka.
- Poverty Problems 2016- University of Kelaniya Sri Lanka.
Boards represented
- Interview boards relevant to recruiting lecturers, promoting lecturers to Grade II, I in University of Kelaniya and promoting to the post of Professors and Senior Professors in University of Kelaniya, University of Sri Jayewardenepura, Sabaragamuwa University, Jaffna University respectively.
- Representing as a member of HETC World Bank Project-2013
- Representing as a member of NOREHEAD Project -2013 in the University of Kelaniya.
Contribution to National Development
- Central Cultural Fund- Ministry of Education 2016 Setting question papers for recruiting new professionals
- Human Resource Development and Management Training Institute – Being a resource person 2013
- Sri Lanka Navy Headquarters -Supervision of MBA students 2016
- Sri Lanka Forum of University Economists – Being a paper reviewer and session chair of conferences 2016
- Service Experience of Teaching at seven state universities in Sri Lanka and inter-faculty teaching at the same university
Books Written
- Business Studies (In Sinhala) 1997
- Glossary of Technical Terms in Management Studies 1998
- Agricultural Marketing 2000
- Production and Inventory Control (In Sinhala) 2003
- Attitudes on Job Performance 2004
- Style of Report Writing 2004
- Interview test Method and Training Process (In Sinhala) 2005
- Marketing and Market Orientation 2006
- Productivity and Quality Improvements 2006
- International Economics 2008
- Microeconomics 2008
- Macro Economics 2008
- A Practical Mini Guide to Research 2008
- Glossary of Technical Terms in Management 2008
Books Written
- Personality Dimensions as predictors of Job 2008
- Satisfaction of IT Employees in Sri Lank
- Glossary of Technical Terms in Management 2008 Studies (2nd Edition)
- Economics for Managers (In Sinhala) 2008
- Buddha- Eightfold path to Authentic Leadership 2008
- Curriculum Development 2009
- Project Management Cycle (In Sinhala) 2009
- Development of Economics (In Sinhala) 2009
- Principles of Management 2011
- Advanced Economics 2012
- Quantity Techniques for Marketing 2014
- Operations Management (In Sinhala) 2014
- Business Research Methods 2015
- Operations Research -I 2015
- Business and Ethics 2018
- Fundamental of Marketing 2018
- Personal Management 2018
- Operations Management 2019
- Management Terminology – Third Edition 2019
- Self- Management and Development
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