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Ajith Medis is a Sri Lanka citizen with wide experience in many facets. Started his career as Sales Representative and got promoted to a Sales Manager within a very short period of three years and moved on to work in a Japanese trading firm. Then shifted to the financial services industry and by the time he joined the academia, he was responsible for more than 80% of the income of a leading Investment Bank in Sri Lanka. During his 15 years of academic life, he has contributed immensely to establish a dynamic working culture in the university and also for the development of the University by representing many committees and posts. During the last 15 years he has been working as a marketing consultant to many Sri Lankan and overseas companies/institutions and also as an experiential coach in customer service, sales excellence and motivation. He has mastered training of public and private sector working executives in the areas of both soft skills and technical skills development by conducting over 800 programs and trained over 30000 employees.

Specialty

I have excellent analytical and delivery skills in across many industries and sound knowledge of how various industries work. Also carries an ability to think deep and making things SIMPLE in order to come out with tangible solutions to clients.

Publications

  • Medis, L.A.P., “An Empirical Approach of Making Customer Driven Retail Store”, First International Research Conference on Business and Information, June 2010, University of Kelaniya
  • Medis L.A.P., “Brand Loyalty in the Financial Services Market”, December 2006, The Chartered Marketer Magazine.
  • Medis, L.A.P., &  Wanninayaka W.M.C.B., “Influential Factors to Effectiveness of Physical Distribution: an Empirical Study in Sri LANKAN Footware Industry”, International Conference on Social Sciences, July 2008, University of Kelaniya.
  • Medis, L.A.P., &  Wanninayaka W.M.C.B., “ The Impact of Packaging on Customer Buying Decisions: with Special Reference to the fast Moving Consumer Goods Sector in Sri Lanka”, December 2007, Faculty of Graduate Studies, University of Kelaniya.
  • Medis, L.A.P., Wanninayaka W.M.C.B.,&  Dissanayaka R., “Importance of Compromising and Integrating Rational, Emotional and Moral Appeals in Developing Brand values: Special Reference to Industrial Sector Branding of Sri Lanka”, First Parahyangan International Accounting and Business Conference , February 2008, Indonesia.

Academic Performance

Academic Qualifications

  • Bachelor of Commerce(Special) Honors Degree (1991-1994) University of Kelaniya
  • Postgraduate Diploma in Marketing Chartered Institute of Marketing-UK (1999)
  • Masters in Business Administration (1996-1999) Postgraduate Institute of Management (PIM) University of Sri Jayewardenepura
  • Certified Management Accountant (2008) Institute of Certified Management Accountants of Australia
  • Hold the Chartered Marketer status from The Chartered Institute of Marketing, United Kingdom
  • PhD in strategy (2013-2016), Management and Science University, Malaysia.


Teaching

  • Conducting lectures and tutorial classes for B.B.Mgt.(Marketing) Special Degree students of the University of Kelaniya since 2002
  • Worked as a Visiting Lecturer of the University of Kelaniya during 1999/00 and 2000/01.
  • Visiting Lecturer for Master of Business Administration Program of University of Kelaniya since 2006.
  • Visiting Lecturer for Master of Business Administration Program of University of Ballrat-Australia since 2011.
  • Visiting Lecturer for Master of Business Administration Program of ICFAI University since 2009.
  • Visiting Lecturer for the Master of Business and Information Technology program at the University of Keele-UK during 2010/11.
  • Visiting Lecturer for Master of Commerce Program of the University of Kelaniya since 2004.
  • Visiting Lecturer for Postgraduate Diploma in Human Resource Management Program of the University of Kelaniya since 2010.
  • Visiting Lecturer of the Diploma in Marketing program of the University of Kelaniya since 2010.
  • Appointed as the Visiting Lecturer for the Staff Development Training Course for Probationary Lecturers in 2007, 2008, 2009, 2010 and 2011.
  • External resource person for Centre for Banking Studies at the Central Bank of Sri Lanka since 2010.Visiting faculty at Junior Command and Staff College of Sri Lanka Air Force since 2010.
  • Appointed as the Visiting Lecturer of the Master of Science Degree program in Industrial and Environmental Chemistry of the University of Kelaniya in 2005/06.
  • External resource person for the CEO Development Program at the LAUGFS Business School, Colombo since 2011.
  • Appointed as the Visiting Lecturer at the South Eastern University of Sri Lanka in 2003/04, 2004/05/ 2005/06.
  • Visiting Lecturer at the Department of Mass Communication of the University of Kelaniya since 2010. 
  • Guest Lecturer on Career Guidance at the Faculty of Dance and Drama of the University of Visual and performing Arts in 2009.
  • Guest Lecturer on “Writing Style, term Papers and Executive Reports” for the Department of Commerce and Financial Studies of the Faculty of Commerce and Management Studies of the University of Kelaniya in 2007.
  • Visiting Lecturer for the MBA program at Imperial Institute of technology from 2012-2013

Academic Responsibilities

  • Served as the Director for the Career Guidance Unit of the University of Kelaniya for a consecutive 04 years starting from 2006 to 2010.
  • Served as the Head of the Department of Marketing Management of the University of Kelaniya from 2010 to 2011.
  • Coordinator for the First International Research Conference on Management and Information organized by the Faculty of Commerce and Management Studies in 2010.
  • Appointed as the Member of the Planning Committee for Awareness Building by the Economic Affairs Department of the Ministry of Finance in 2003.
  • Appointed as the Coordinator for the Master of Business Administration Program (2006-2007) of the University of Kelaniya.
  • Served as the member of the Editorial Board of the University Quarterly Magazine.
  • Worked as the Acting Dean for the Faculty of Commerce and Management Studies in 2010.
  • Appointed to the Advisory Committee of the private degree awarding board by the University Grants Commission of Minister of Higher Education.
  • Appointed as the Acting Head of the Department of Marketing Management of the University of Kelaniya in 2009.
  • Appointed as the Member of the Sports Advisory Board in 2004/05, 2005/06, 2006/07, 2007/08, 2008/09, 2009/10, and 2010/11.
  • Appointed as the Project Consultant to the Entrepreneurship Development Centre by the Senate of the University of Kelaniya in 2007.
  • Served as the member of the Senate of the University of Kelaniya from 2004-2010 and during the post of Head of the Department.
  • Appointed to the Standing Committee on Career Guidance and Student Welfare at the University Grants Commission in 2007/07, 2007/08, 2008/09 and 2009/10.
  • Appointed as the Member of the Senate subcommittee to overlook and redesign the Degree certificate formats during the year 2002.
  • Served as the Member of the Soft Skills Development Project under the World Bank funded program.
  • Appointed as the Senate Member of the Research and Publication Committee of the University of Kelaniya in 2010/11.
  • Appointed to overlook the work of Staff Development Unit of the University of Kelaniya in 2006.
  • Committee Member for the second International Research Conference on Management and Information organized by the Faculty of Commerce and Management Studies in 2011.
  • Appointed as the Member of the subcommittee of the Film and Television in 2010.
  • Appointed as the Member of the Arts Council of the University of Kelaniya during 2010/ 2011/ and 2012.
  • Appointed to the committee to overlook the Training Modules for the Microfinance sector under the Sarvodaya Economic Enterprise Development Services Limited in 2008.
  • Appointed to the selection committee for the selection of applicants for Postgraduate Diploma in HRM in 2006.
  • Appointed as the Chairman of the Finance and Sponsorships Subcommittee for the Ninth Sri Lanka University Games in 2007.
  • Appointed as the Member of the subcommittee of Media and Publicity for the Ninth Sri Lanka University games in 2007.
  • Appointed as a Panel of Reviewer for the First International Research Conference on Business and Information of the University of Kelaniya in 2010.
  • Serving as the Advisor for the Future Marketers Association of the Department of Marketing Management since 2002.
  • Served as the Advisor to the Gavel Club of University from 2006-2009.
  • Active member of various committees appointed by the Vice Chancellor and the Dean from time to time.
  • Chair of the International Conference on Advanced Marketing 2017.
  • Director of the University Industry Interaction Unit


Scholarships Awarded

  • Received a scholarship to participate South Asian Youth Invitation Program held in Japan under the Ministry of Finance-Japan in 1992.
  • Received a scholarship to participate a study program on Banking under Japan Sri Lanka Technical and Cultural Association held in Japan in the year 2000.
  • Received the Scholarship to read the PhD program under the Higher Education for the Twenty First Century Project in 2011.

Contribution to Industry

Contribution as a Consultant

  • Marketing Consultant to NIPPON Paints Sri Lanka from 2010-2012
  • Overseas Consultant to the prestigious Indian School of Business (ISB) Hyderabad for four consecutive years from 2006 (Ranked as the 10th best business school in the world by the Financial Times of UK)
  • Lead Consultant to E. Morgan Relations PVT Limited from 2002-2010
  • Worked as the Lead Consultant to a World Bank under IRQUE project to develop Career Counseling at the Rajarata University during 2007/08
  • Worked as a Consultant to Mantra Holdings (pvt) Ltd in 2010/11.
  • The Strategy Academy India Limited since 2010. The company is managed by a well recognized consultants including Prof.Ranjan Das
  • Marketing Consultant to JF Packaging Pvt Limited since 2011. JF is a the fourth player in the market for flexible packaging in SL for over 20 years
  • Worked as a Marketing Consultant to SIBA Pharmaceuticals Private Limited in 2015.
  • Marketing Consultant to Prime Lands Group Ltd from 2013-2016
  • Marketing Director at Alliance Finance PLC since 2014.
  • Marketing consultant to Edinborough products Limited since December 2016

Applied Research

  • Sarvodaya Economic Enterprise Development Services Limited/ SEED’s Guarantee Limited
    Conducted the Impact Assessment Study for the micro finance customers of SEED’s for research year 2007/08, 2008/09,2009/2010 and 2010/2011.
  • Sarvodaya Economic Enterprise Development Services Limited / SEED’s Guarantee Limited
    Conducted the employee development research study program on granting proper credit and credit evaluation techniques to small and medium sector customers.
  • Federation of Chambers of Commerce and Industries of Sri Lanka (FCCISL)
    Conduct of a Need Assessment Study for the Small and Medium Size Exporters in the whole Sri Lanka.   
  • Irish Red Cross of Sri Lanka
    Conduct of research and development programs for youth entrepreneurial development for Tsunami affected youth in the Kaluthara District in the year 2006.
  • Comprehensive “customer perception surveys” to People’s Leasing PLC, a number one player for the last 10 years both covering qualitative and quantitative methods (2010)
  • Conducted a comprehensive research study survey to the flexible packaging industry of Sri Lanka in the year 2010/2011

Contribution to Management Practice

  • I have so far conducted over 800 training programs and trained over 30,000 working executives on customer service, sales excellence, Strategy Execution, Overall Productivity Improvement, Relationship Marketing, Change Management, Lease Financing and Hire purchase, Team Building and Customer Challenge.
  • Extensive industry contribution of over 13 years in both junior level and senior level capacities specialized in the financial sector before joining academia and as a consultant for nearly 13 years to the industry.
  • I was acting as the sole trainer to Lanka IOC PLC from 2005-2008.
  • I have conducted few workshops in Bangalore of Understanding the Sri Lankan Consumer in 2006/2007 and strategy execution in Bangladesh in 2014

Affiliations

  • A Board Member of the EXCO of the Chartered Institute of Marketing (CIM)-Sri Lanka Region since 2007-2014.
  • A life member of the Japan Sri Lanka Cultural and Technical Association (JASTECA)
  • A past Director and a Life Member of the PIM Professional Association.
  • A past Secretary General and a member of the Colombo Central Jaycees affiliated to Junior Chamber International.
  • A past member of the prestigious Lions Club of Colombo Host, Sri Lanka’s first Lions club.
  • A member of the Rotary Club of Colombo Centennial.
  • A life member of Austasia Sports Club.
  • A member of Gymkhana Club (CCC and CH&FC)
  • An Advisor to the Gavel Club (Toastmasters) of Kelaniya.A Life Member of the All Ceylon Buddhist Congress since 2010

News of Dr. Ajith Medis

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