Course Code :


Title :
Research Methodology

Type/Status :


aaaaaaaaaaaa Aims :
This course module is designed to provide a comprehensive knowledge on preparing and presenting a research proposal and knowledge on analytical techniques.
Learning Outcome : aaaaaaaaaaaaaaaa
By the end of this course unit students should be able to:
  • define what is research
  • describe types of research
  • describe basic concepts of research
  • statistical software for data analysis
  • develop a preliminary research proposal

Course Content : Introduction to research; Basic concepts of research;  Research design; Literature review; Conceptual framework; Research Operationalization; Data types & data collection; Tools for data collection; Data analysis & presentation; Report writing; Application of statistical software packages.

Method of Teaching & Learning:

Lectures, Classroom discussions, and Workshops.

Scheme of Evaluation:

End semester examination and Research proposal presentation.

The weights given to each component of the evaluation method is announced at the commencement of the module.

Recommended Readings:

Burns, & Bush. (2008). Basic Marketing Research (2nd ed.). Prentice Hall.

Fisher. (2007). Researching and Writing a Dissertation: A Guidebook for Business Students (2nd ed.). Prentice Hall.

McDaniel, C., & Gates, R. (2006). Marketing research with SPSS (7th ed.). Wiley.

Saunders, M., Thornhill, A., & Lewis, P. (2007). Research Methods for Business Students (4th ed.). Prentice Hall.

Sekaran, U. (2005). Research Methods For Business:. John Wiley & Sons Australia, Limited.