DETAILED COURSE CONTENT



Course Code :

COME42552


Title :

Strategic Entrepreneurship


Type/Status :

Elective

aaaaaaaaaaaa Aims :
This course module is designed to provide an overall knowledge pertaining to the strategic aspects of entrepreneurship.
Learning Outcome : aaaaaaaaaaaaaaaa
By the end of this course unit students should be able to:
  • Understand the success factors in strategic management of enterprise development.
  • Apply analytic techniques in the development of the enterprise.

Course Content : Introduction to Strategic Entrepreneurship, Relationship between Strategy and Entrepreneurship, Resource Based View of Firms, Knowledge Based View of Firms, Creativity and Innovation, strategic Posture, Theory of Competitive Advantage.

Method of Teaching & Learning:

Lectures, Case Studies & Seminars.

Scheme of Evaluation:

Assignments, presentations, case studies and individual reports and End semester examination.

The weights given to each component of the evaluation method is announced at the commencement of the module.


Recommended Readings: Baron, R. A., & Shane, S. (2005). Entrepreneurship: a Process perspective. South-Western: Thompson.

Kuratko, D. F., & Hodgetts, R. M. (2004). Entrepreneurship: Theory, process and practice (6th edition ed.): Thompson, South western.

Rogers, E. M. (1995). Diffusion of Innovations (4th ed.). New York: The Free Press

Shane, S. (2003). A General Theory of Entrepreneurship: The Individual- Opportunity Nexus. Cheltenham, UK: Edward Elgar

Timmons, J. (2003). New Venture Creation: Entrepreneurship for the 21st Century. Boston: MA: Irwin McGraw-Hill