DETAILED COURSE CONTENT



Course Code :

COME31153


Title :

Business Planning


Type/Status :

Compulsory

aaaaaaaaaaaa Aims :
This course module is designed to provide a comprehensive knowledge about concepts, theories, models and strategies of a business plan.
Learning Outcome : aaaaaaaaaaaaaaaa
By the end of this course unit students should be able to;
  • Explain the purpose of a business plan.
  • Describe the two primary reasons for writing a business plan.
  • Identify the difference between a summary business plan, a full business plan and an operational business plan.
  • Understand the importance of the organizational plan, marketing plan, related financial documents and supporting documents in a business plan.
  • Prepare a business plan for a one-person business, for a small business, for an established business.

Course Content : Understanding the importance of a business plan, Defining your business purpose, generating successful business idea, outline of the business plan, describing your market place, forecasting & budgeting, organizational plan, marketing plan, financial documents, supporting documents, business plan for one-person business, business plan for small business, business plan for established business, putting your plan into action.

Method of Teaching & Learning:

Lectures, Case studies and Class room discussion.

Scheme of Evaluation:

Assignments, Presentations and End semester examination.

The weights given to each component of the evaluation method is announced at the commencement of the module.


Recommended Readings:

Bruce R. Barringer and R. Duane Ireland (2012), Entrepreneurship:Successfully launching new ventures. 4th ed. Pearson education Ltd.

Linda Pinson. (2008), Anatomy of a business plan. 7th ed. Out of your mind and into the marketplace (OM…IM).

Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenek.(2010), Business plans kit for dummies. 3rd ed. Wiley publishing Inc.

Rhonda Abrams. (2010), Successful business plan: Secrets & strategies. 5th ed, The oasis press/ Running ‘R’ media