DETAILED COURSE CONTENT



Course Code :

BCOM32114


Title :

Strategic Management


Type/Status :

Compulsory

aaaaaaaaaaaa Aims :
This course module is designed to provide a comprehensive knowledge on the theoretical foundations of strategic management, strategy formulation, strategy implementation, and strategy evaluation.
Learning Outcome : aaaaaaaaaaaaaaaa
By the end of this course unit students should be able to:
  • define strategic management and its process
  • formulate the strategies for organizations
  • implementation of strategies
  • evaluate strategic options


Course Content : Nature and scope of strategic management; Evolution of Strategic Management; Process of strategic management; Organizational direction; Vision, Mission, and Objectives. Business Environment; External Analysis, Internal Analysis. Formulation of strategies; Implementation of strategies; Organizational structuring, Strategic control systems, Strategic change. Evaluation of strategies. Corporate Development; Entering and competing in foreign markets.

Method of Teaching & Learning:

Lectures, Case Studies, Workshops, and Skill Development Activities.

Scheme of Evaluation:

Case studies, Assignments, Presentations and End semester examination.

The weights given to each component of the evaluation method is announced at the commencement of the module.


Recommended Readings:

Johnson, G., Scholes, K., & Whittington, R. (2008). Exploring Corporate Strategy (8th ed.). Prentice Hall.

Pearce, & Robbinson. (2007). Strategic Management; Formulation, Implementation and Control (10th ed.). McGraw-Hill.

Hill, & Jones. (2007). Strategic Management; An Integrated Approach (7th ed.). Houghton Miffin Company.

Thomson, T. S., & Strickland. (2003). Strategic Management; Concepts and Cases (12th ed.). Irwin McGraw-Hill.

Wheelen, T. L., & Hunger, D. L. (2008). Concepts: Strategic Management & Business Policy (11th ed.). Prentice Hall.