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Mrs. R. Gajanayake
Designation : Senior Lecturer (Grade II)
E-mail : This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Academic Qualifications

  • MBA (Management) University of Sri Jayewardenapura, Sri Lanka 2009.
  • BBMgt (Marketing) Special University of Kelaniya, Sri Lanka 2005.

Professional Qualifications

  • Dip M(SL)(Marketing Management) Sri Lanka Institute of Marketing, Sri Lanka 2004

Teaching Interests

  • Marketing Management & Entrepreneurship

Research Interests

  • Marketing Management, Entrepreneurship.

Research & Publications

Refereed Journals

  • R. Gajanayake & I.D.C. Wijerathne, The Socio-Economic Impact of Corporate Social Responsibility Practices in Sri Lankan Tea Manufacturing Companies (Special Reference to Kandy District), The Kelaniya Journal of Management, Volume 2, No.1, January-June 2013, ISSN 2279-1469

Refereed Full Papers

  • R. Gajanayake & SurangiH.A.K.N.S, (2011), Intention towards entrepreneurship among university students: A case study based on the University of Kelaniya, proceeding at the eighth International Conference on Business Management (ICBM) 2011 organized by the University of Sri Jayewardenepura, Colombo, Sri Lanka
  • R. Gajanayake & SurangiH.A.K.N.S, (2011), The Impact of Selected Visual Merchandising Techniques on Patronage Intention in Super Markets (Study based in Colombo District), 2nd ICBER, Lankawi, Malaysia
  • R. Gajanayake & SurangiH.A.K.N.S, (2011), The Impact of the Entrepreneurial Education on University Student in Sri Lanka, (2011), ICSISD-2011, New Delhi, India
  • R. Gajanayake & H.A.K.N.S. Surangi, The Impact of Small Business Entrepreneur’s Behaviour and their Marketing Strategies on the Business growth (Study Based on Gampaha District), proceeding at the International Research Conference on Management and Finance 2010 organized by the University of Colombo, Sri Lanka.
  • R.Gajanayake & SurangiH.A.K.N.S, 2009,A Study of Attitudes towards Entrepreneurship among University Students, International conference on  Mgt & Finance, university of Colombo,page 301-310 ,ISBN 978-955-9021-79-7
  • R. Gajanayake & H.M.R.P. Herath., The Impact of Employee Unrest Towards Organizational Productivity, proceeding at the Fifth International Conference on Business Management (ICBM) 2008 organized by the University of Sri Jayewardenepura, Colombo, Sri Lanka.

 

Refereed Abstracts

  • R. Gajanayake, The Impact of Marketing Strategies and Behaviour of Small and Medium Enterprises on their Business Growth, proceeding at the International research Conference on Business & Information 2010 organized by University of Kelaniya, Sri Lanka
  • R. Gajanayake & D.G.A. Dilani, The Impact of Training & Development on Employee Productivity in Garment Industry in Sri Lanka: With reference to T &S Buttons Lanka Pvt. Ltd, proceeding at the International research Conference on Social Sciences Sri Lanka (ICSSL) 2008 organized by University of Kelaniya, Sri Lanka.
  • R. Gajanayake, Training and Development Practices and their Outcomes in Sri Lankan Telecommunication Industry (A Case Study of Sri Lanka Telecom Ltd.), Proceedings of Annual Research Symposium 2008 organized by University of Kelaniya, Sri Lanka.
  • R. Gajanayake, Customer Satisfaction towards Service Quality of Sri Lankan Supermarkets: An Empirical Study, Proceedings of Annual Research Symposium 2008 organized by University of Kelaniya, Sri Lanka.
  • R. Gajanayake & H.M.R.P. Herath., Impact of Corporate Social Responsibility in Telecommunication Industry in Sri Lanka, proceeding at the International Research Conference on Knowledge for Growth and Development (IRCKGD) 2007 organized by the University of Colombo, Sri Lanka.
  • R. Gajanayake & M.M.M. Shamil, Consumer Characteristics and Supermarket Selection Criteria, Proceedings of Annual Research Symposium 2007 organized by University of Kelaniya, Sri Lanka.
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