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Mr. H. A. H. Hettiarachchi
Designation :Lecturer
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ORCID - 0000-0003-3531-6462

Academic Qualifications

  • MBA in IT (sp) Business Analytics, University of Moratuwa, Sri Lanka (2017)
  • BCom (sp) Business Technology (1st Class) (Hons), University of Kelaniya, Sri Lanka (2013)

Professional Memberships

  • MCS (SL) - Professional Member of Computer Society of Sri Lanka

Teaching Interests

  • E-Business and E-Commerce, Management Information Systems, Database Management Systems, Digital Marketing, IT Project Management, Business Intelligence

Research Interests

  • Social Commerce, Social Media Marketing, Digital Marketing, Business Intelligence

Reviewer

  • Asia Pacific Management Review (2018)
  • 8th Internal Conference on Business and Information (ICBI) 2017, University of Kelaniya

Academic and Administration Engagement

  • Department Web Master (2016 to Present)
  • Internship Coordinator (2016)
  • Senior Treasurer in Students' Association of Business and Technology (2016-2017)
  • Student Counsellor (2015 to Present)
  • Editorial Assistant for Kelaniya Journal of Management

Research & Publications

Journal Publications

  • Hettiarachchi, H.A.H., Wickramasinghe, C.N., & Ranathunga, S. (2018). The Influence of Social Commerce on Consumer Decisions. The International Technology Management Review, 7(1), 47-58.
  • Hettiarachchi, H.A.H., Wickramasinghe, C.N., & Ranathunga, S. (2017). The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation. Journal of Business and Technology, 1(2), 120-139.
  • Hettiarachchi H.A.H. (2014). Impact of Job Satisfaction on Job Performance of IT Professionals: With Special Reference to Sri Lanka. International Journal of Research in Information Technology (IJRIT), 2(4), 906-916.
  • Hettiarachchi H.A.H. (2013). Factors Affecting to Customer Adoption of Internet Banking. Kelaniya Journal of Management, 2(2), 68-87. doi:10.4038/kjm.v2i2.6551

Conference Proceedings

  • Hettiarachchi, H.A.H., Wickramasinghe, C. N., & Ranathunga, S. (2017). Social Commerce and Consumer Decision Making: A Conceptual Model from Social Support Perspective. Sixth International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS) (pp. 1-10). Bangkok: The Institute of Research Engineers and Doctors (IRED), USA. doi:10.15224/978-1-63248-120-7-40.
  • Hettiarachchi, H.A.H. (2015). Impact of Social Networking Sites on Academic Engagement and Performance. Research Forum (Cycle 14) (p. 10). Staff Development Center, University of Kelaniya.

Student Symposiums

  • Hettiarachchi , H. (2017). 3D Printing: Next Disruptive Revolution? Young Business Technology and Entreprenurial Researchers (YBTER) Congress: In Search of Disruptive Tech Startup Opportunities in Sri Lanka. 06, pp. 26-28. Association of Business and Technology, Department of Commerce an Financial Management, University of Kelaniya.
  • Hettiarachchi H.A.H. (2014). Impact of Social Networking on Academic Engagement and Performance: A Literature Review. Undergraduate Symposium on Contemporary Management and Theory (USCMT) (pp. 216-223). Department of Commerce and Financial Management, University of Kelaniya.
  • Hettiarachchi H.A.H. (2013). In Search of Hidden Facts inside the Supply Chain of Vegetables and Fruits: Revealing Unsolved Problems. Young Business Technology an Entrepreneurial Researchers (YBTER) Congress: In Search of Stimulative Strategies: An Analysis of Sri Lankan Vegetable & Fruit Supply Chain. 02, pp. 24-38. Association of Business and Technology, Department of Commerce and Financial Management, University of Kelaniya.
  • Hettiarachchi H.A.H., Malaarachchi D.N., Kumarathunga T.P., & Premathilake D.J. (2012). Technology For Hotel Industry: W.O.S Restaurants. Young Business Technology an Entrepreneurial Researchers (YBTER) Congress: In Search of Stimulative Technologies. 01, pp. 60-68. Association of Business and Technology, Department of Commerce and Financial Management, University of Kelaniya.

Books/Book Chapters

  • Abeywardana N.L.E., Jayarathne L.C.H., Jeewandarage P.M., Lasantha S.A.R., Dissanayake D.M.N.S.W., Jayarathne B.C.P., Hettiarachchi H.A.H., Anuranga B.K.H.D. (2015). The Battle against the World of Piracy: A Case Review of ABC Entertainment. Staff Development Unit, Faculty of Commerce and Management Studies, University of Kelaniya.
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