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DETAILED COURSE CONTENT



Course Code :

DIPB 02046


Title :

Entrepreneurship & Business Planning


Type/Status :

Compulsory

Learning Outcome : aaaaaaaaaaaaaaaa
After studying this course unit students should be able to
  • Identify entrepreneur and entrepreneurship
  • Identify  and evaluate  entrepreneurial opportunities for launching a new venture and expanding exiting ventures
  • Identify marketing, financial and legal requirements for business start up
  • Develop an effective business plan

Course Content : Introduction to entrepreneurship, recognition and exploitation of venture opportunities, creativity and innovation, assembling resources, marketing in a new venture, legal issues relating to new ventures, strategic planning for competitive advantage, business planning

Method of Teaching & Learning:

Lectures, workshops and individual project to create and present a business plan

Scheme of Evaluation:

Assessment by report on business plan and presentation on business plan. The weights given to each component of the evaluation is announced at the commencement of the module.


Recommended Readings: Baron, R. A., & Shane, S. (2005). Entrepreneurship: a Process perspective. South-Western: Thompson.

Kuratko, D. F., & Hodgetts, R. M. (2004). Entrepreneurship: Theory, process and practice (6th edition ed.): Thompson, South western.

Rogers, E. M. (1995). Diffusion of Innovations (4th ed.). New York: The Free Press

Shane, S. (2003). A General Theory of Entrepreneurship: The Individual- Opportunity Nexus. Cheltenham, UK: Edward Elgar

Timmons, J. (2003). New Venture Creation: Entrepreneurship for the 21st Century. Boston: MA: Irwin McGraw-Hill