Marketing for Human Resource Managers

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Course Code                             :        BHRM 21143

Course Title                              :        Marketing for Human Resource Managers

Status                                         :        Compulsory

Credit Rating                            :        3

Semester                                    :        First

 

Aim                                            : To develop student’s knowledge, skills and attitude relating to marketing management in order to get their fullest commitment for the success of marketing strategies in the context of organisations.

Learning Outcomes : On successful completion of the module students will be able to:

  • identify the roles and functions of marketing within a range of organisations.
  • describe key marketing concepts, theories and techniques for analysing a variety of marketing situations.
  • recognise HR Managers Contribution for the success of marketing function
  • describe and explain; the dynamic nature of the environment within which marketing decisions are taken, and their implications for marketing strategy determination and implementation.
  • analyse the relevance of marketing concepts and theories in evaluating the impacts of environmental changes on marketing planning, strategies and practices.
  • synthesise ideas into a marketing plan.

 

Course Content : Introduction; customer satisfaction, value and retention. Strategic marketing process; planning; implementation, control, marketing research, identifying market segments and selecting target markets, managing product lines, pricing, promotions, distribution. HR manager’s contribution for the success of marketing function, employee recruitment and marketing, HR role in sales force management

 

Method of Teaching

and Learning : Lectures, Presentation, Case analyses, Class room discussions, Video presentations

 

Assessment                                : Examination,   Assignments, Presentations

 

Recommended Readings         :

Kotler P, Keller K,(2011). Marketing Management (14th edition), Pretice Hall, New York.

Kotler, P.(2012). Marketing Management, 11th Edition, Prentice Hall, New York.

 

Peter, J.P., Donnelly,H.J. (2006), A Preface To Marketing Management, Donnelly, McGraw-Hill College, New York.

Last modified on Monday, 15 June 2015 05:00

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