Business Plan Development

Written by Administrator Monday, 15 June 2015 05:05
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Course Code                             :        BHRM 32522

Course Title                              :        Business Plan Development

Status                                         :        Optional

Credit Rating                            :        2

Semester                                    :        Second

Aim : To enhance students’ capacity to build persuasive business proposals

 

Learning Outcomes : On completion of this course unit, students should be to;

  • Identify and describe the  steps of business proposal writing with theoretical foundation
  • evaluate the financial feasibility of the proposed project proposal
  • develop persuasive business proposal

 

 

Course Content : Purpose and context of a business proposal; includes writing style and physical features of the completed plan, writing  a mission statement, writing an effective executive summary, writing a  rationale for ownership form, clearly articulate business description purpose. Market and industry analysis, competitive advantage and core competencies, marketing plan demonstrating evidence of market research in preparation of market analysis and strategy development. Presenting and discussing basic financial information to support the business plan. Social responsibility of business proposal. Justifying decisions using relevant business principles and using computer technology. Formatting guidelines to prepare a professional proposal.

 

Method of Teaching

and Learning : Lectures, Discussion, Presentation, Workshops, Practical session

 

Assessment                            : Examination and assignments.  Evaluation of student proposal will be based on both content and presentation. Special consideration will be given to evidence of application of course principles and concepts

 

Recommended Readings :

 

Patrick G. Riley. (2002). The One-Page Proposal: How to Get Your Business, HarperCollins

Tom Sant. (2008). The Language of Success: Business Writing That Informs, Persuades, and Gets Results,  AMACOM, ISBN-10: 0-8144-7473-X

Tom Sant. (2012). Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts, Publisher: AMACOM, ,ISBN-13: 978-0-814-41785-0

Last modified on Monday, 15 June 2015 05:12

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