Research Methodology

Written by Administrator Thursday, 18 June 2015 10:59
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Course Code MHRM 61504

Title Research Methodology

Status: Compulsory

Learning outcome On completion of this course unit students should be able to

(a) Obtain an overview understanding of business research methods, techniques and reporting results (b) differentiate among various research methods (c) use statistics and computer applications for analyzing research data (c) Formulate a research proposal and to write an effective research report.

Content

Introduction to research, Different research methods: experimental, co relational, naturalistic studies, surveys, case studies, ethnographic, etc. Qualitative, quantitative, descriptive, explanatory, deductive, and inductive research approaches. Literature survey and review,  Conceptualization and operationalization, Statistical techniques for researches,. Statistical Software application ;SPSS, MINITAB,etc. Research report writing, Formulation of a research proposal.

 

Methodology Lectures, Discussions, Presentations, Case Studies and Tutorials

 

Assessment End semester examination - 60%, Assignments – 40%,

Recommended readings

Readings:

  1. Cooper D.R., Schindler P.S. (2006), “Business Research Methods” Ninth Edition, Tata McGraw-Hill, New Delhi
  2. Emory C.William (1976), “Business Research Methods”, Richard D. Irwin, Inc, Illinois.
  3. Kothari C.R (1999), “Research Methodology”, Wishwa Prakashan, New Delhi.

4.  Rao, K. V. (1993), “Research Methodology in Commerce & Management”,

5.  Levin, D. M, Krenbiel, T. C and Berenson M. L (2002), Business Statistics,

Person Education, second Edition, New Delhi

6. Uma Sekeran, Research methods for Business, John Wiley & SDAS Inc

New York            Strerling Publishers Pvt. Ltd.

7. http://www.mcli.dist.maricopa.edu/proj/res_meth/

8. http://www.socialresearchmethods.net/kb/

9. Electronic Journal of Business Research Methods,  www.ejbrm.com/

10.  Kumar, R. (2005) Research methodology: a step-by-step guide for beginners,

2nd edition, SAGE

Last modified on Wednesday, 08 July 2015 10:14

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