Proceedings 2010



E G Ubayachandra & H W N S Silva

An Empirical Investigation Into Determinants of Success of Foreign Financed
Development Projects in Sri Lanka

T. Nambirajan & M. Prabhu

Competitiveness of manufacturing industries in union territory of puducherry
(india): a critical analysis

M Thampoe , J Gnanaseelan & N Morais

Dairy market trends in vavuniya: identifying potentials and challenges in a
post-conflict setting

Y N Bachama

Economics of Small Scale Industries: A look at Programmes for the Growth
and Development of Small Scale Industries in Nigeria

M Phalke,H Bargal & A Sharma et al

Growth of banking services of indian economy in post-liberalization era

H M S P Herath

Impact Of Trde Liberalization On Economic Growth Of Sri Lanka: An
Econometric Investigation

S Maheswaranathan & F B Kennedy

Impact of Micro-Credit Programs on Eliminating Economic Hardship of Women

Changsheng X U, Chunping Z & T Bhavan

Nexus Between Fdi And Foreign Aid: The Case Of Five South Asian Economies

S M Anuruddika & S M A G Senevirathne

Paradigm Of Industry Life Cycle And Industry Life Cycle Shift Contrast To
Flying Geese Model: With Special Reference To Sri Lankan Ready Made
Garment Industry

S Senarathne and A D N Gunarathne

A Case Of An Accountancy Study Programme In Sri Lanka To Improve
Relevance And Quality Of Undergraduate Education: A New Dimension
On Institutional View

R Subasinghe & V Wickramasinghe

An Investigation INto The Contribution Of Institutional Cultural Paradigms
To The Effectiveness Of Postgraduate Programs: A Comparative Study
Of University Of Moratuwa And University Of Kelaniya

L R Rupasinghe & S A Buddhika

Learning Style Orientation Among Marketing And Entrepreneurship
Undergraduates With Special Reference  To University Of Ruhuna, Sri Lanka

M A T K Munasinghe & U A H A Rathnasiri

Quality In Higher Education: What Say The Undergraduates?

H H Tat,P S Hooi & T A Chin

The Role Of Intuition In Decision Making: An Empirical Study On Academic
Staff In A Malaysian Public University

K Singh & S Weligamage

Thinking Towards Stakeholder Satisfaction In Higher Education: An
Application Of Performance Prism

W M S K Wanigasekara & H K N S Surangi

Impact Of Level Of Education And Business Experience On Business Success
Among Small Retail Owner Managers In Sri Lanka

R Arora

International Entrepreneurship: Evolution & Selective Case Studies

A A K K  Jayawardhana & H K N S Surangi

Open Innovation Practices In Women Owned Handicraft   Manufacturing
Smes:(A Case From Central Province, Sri Lanka)

R A A S. Perera & S S Thrikawala

An Empirical Study Of The Relevance Of Accounting Information On
Investor’s Decisions

P S Morawakage & A M I Lakshan

Determinants Of Profitability Underlining The Working Capital Management
And Cost Structure Of Sri Lankan Companies

K Singh & F C Asress

Determining Working Capital Solvency Level And Its Effect On Profitability
In Selected Indian Manufacturing Firms

V Kumar & P Mittal

Empirical Investigation of Price Variability Mechanism of the Colombo
All Share Price Index

K Srinivasan,M Deo & P  Srinivasan

Financial Performance of Foreign Direct Invested Pharmaceutical Units
in India

A Jayamaha & J M Mula

Financial Practices And Efficiency Of Cooperative Rural Banks In
Sri Lanka

P. Srinivasan,P. Ibrahim & T. Nambirajan et al

Modelling And Forecasting Of Stock Market Volatility Of The Indian
Stock Exchange

K  Venkatesan

Testing Random Walk Hypothesis Of Indian Stock Market Returns: Evidence
From The National Stock Exchange (Nse)


The Determinants of Capital Structure: An empirical Analysis of Listed
Manufacturing Companies in Colombo Stock Exchange Market in

S Kehelwalatenna,P S M Gunaratne

The Impact Of Intellectual Capital On The Firm Performance And Investor
Response: An Empirical Study Of Selected Sectors In Colombo Stock

H Agarwal

Ethical Issues In Business: The Spritual Inputs

S. A. Mannan

Technologies in Indian Banks And Customers’ Perception: an Empirical
Study in maharashtra

U. J. Widanapathirana

Psychology Of Web Design; Attractive Visual Cues For Web Users
In Sri Lanka

M.R. Khan

Paradigm Shift in Management Information System-Analysts' Perception

W. A. C. Weerakoon & C. H. de Silva

An Information Enabled Workflow Engine

D.R. Dissanayaka,M.P.N. Janadari
& R.A.I. Chathurani

Role of Emotional Intelligence in Organizational Learning: An Empirical
Study Based on Banking Sector in Sri Lanka.

G. Ranasinghe & A.K.L. Jayawardana

Impact of co-worker congruence, organizational commitment, participative
decision making towards project Success in the Sri Lankan
Software Industry

C.N. Wickramasinghe,N. Ahmad & S. Rashid et al

 Do Need Based Motivation Practices Make Happy Employees? Integrating
the Supply Chain of Happiness with Employee Motivation

W.R.P.K. Fernando,M.Selvam & E.Bennet

Exhaustion And Stress: An Empirical Study Among Workers In Apparel
Industry Of Sri Lanka

M.A.M. Hussain Ali & MACF. Aroosiya

Impact Of Job Design On Employees’ Performance (With Special Reference To School Teachers In The Kalmunai Zone)

K.A.M.S. Kodisinghe

Impact Of Perceived Organizational Politics On Employees’
Job Satisfaction In The Commercial Banking Sector Of Sri Lanka

S. Mustafa

Impact Of Realistic Job Messages On Competitive Edge In Long Run

V. Vivekananthan

A Study On Influence Of Advertisement In Consumer Brand Preference
(Special Reference To Soft Drink Market In Manmunnai North
D.S Division Batticaloa)

W.V.A.D. Karunarathne , R.M.D.A.P. Rajapakse


D.M.R.Dissanayake & W.M.C.B.Wanninayake

An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka

S. Guha

Brand Name Classifications, Its Strategies: An Empirical Study

S. Gochhait & A. Gochhait

Case Study-CSR as a Tool for Re-Branding

I. N. Fernando & S. Nilmini

Does Simple Marketing Techniques Applicable To Farm Gate Level
Of Up-Country Vegetables?

G. Wijesundera & R. Abeysekera

Factors Influencing The Demand Of Beauty Soap Among Female
Consumers In The Greater Colombo Region

S. K. Yadav,H. Bargal & A. Sharma et al

Growth And Challenges Of Retail Market In India


Human Resource Management’s Contribution To The Implementation
Of Strategies For Customer Satisfaction: The Case Of 3 Star Hotels
In Sri Lanka

K. Gamage

An automated system to provide precise information for effective
keyword-based advertising

B. Hewawasam

Offsetting The Green Guilt Or Bargaining For Cheapest:

N. Abeysekera & B. Hewawasam

Relationship Marketing: Customer Commitment And Trust As A
Strategy For Corporate Banking Sector In Sri Lanka

G.R.S.R.C.Samaraweera & K.L.N.Samanthi

Television Advertising And Food Demand Of Children In Sri Lanka:
A Case Study From Galle District

D. N. Ranasinghe

Composition And Configuration Of The Board and Firm Performance

N. Ghune,H. Bargal & M. Phalke et al

Impact Of Innovation On New Product Development In India

T. Nambirajan &  C. G. Kumar

Measurement Of Performance Of Supply Chains And Their Impact On The
Competitiveness Of Manufacturing Industries In Union Territory Of
Pondicherry (India)

T. C. Gamage & D. Abeysinghe

Strategy For Achieving Ecological Sustainability While Improving
Business Performance: A Field Study In Textile & Clothing Industry

R. Ranasinghe & R.Deyshappriya

Analyzing The Significance Of Tourism On Sri Lankan Economy; An
Econometric Analysis

I. N. Fernando

Promote Uva As A Remarkable Tourist Destination; With Special Reference
To Badulla District, Sri Lanka

M.P.Saji & N.Narayanasamy

Tourism Product Development In Ecologicaly And Culturally Fragile
Areas – Observations From Kerala In India

G.TWasantha Sriyani

Human Capital and It's Impact on Small Firm Success


The Impact Of Marketing Strategies And Behavior Of Small And Medium Enterprises On Their Business Growth





Important Dates

Submission of Abstracts
& Full Papers
30th July 2012

Notification of Acceptance
30th August 2012

Deadline for Full Paper Submission
15th September 2012

Author Registration
20th October 2012

Conference Date
30th November 2012

+94 71 8415672(Mudith)